marketing strategies

customer excellence

locational excellence

operational excellence

product excellence

provides outstanding service

an important place of the service

provides products with high value and branding position

efficent opperationss -->

<-- excellent supply chain management

Marketing Strategies

step 1: define the problem

step 2: SWOT analisis

step 3: identify and evaluate

internal strengths

internal weakness

external threats

external opportunities

step 5: evaluate performing

step 4: implement marketing mix

product & value creation

price & value capture

promotion & value communication

place & value delivery

measure system that quantifies a trend, dynamic, or characteristic.

SEGMENTATION

TARGETING

PRICE

MARKET PENETRATION: market strategy that expands distribution

PRODUCT DEVELOPMENT: new product or service

MARKET DEVELOPMENT: current products or services, new markets

DIVERSIFICATION: new product, new market, new segment

GROWTH STRATEGIES