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using the internet for research

Chapter 17

using the internet for secondary market research is a quicker way for a business to get information.

advantages

disadvantages

it is likely that any commercially available research will have questioned a larger sample of people.

if information is electronically available it is easier for the business to edit it and place it in its documents

it can be expensive to buy market research that a business needs

business should only use research that has been conducted in a similar locality

when taking research from the internet it is important that the research sastisfies the business and is up to date

having a website

advantages

disadvantages