11408647
Description
Mind Map by ERIK MENDOZA, updated more than 1 year ago
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Created by ERIK MENDOZA
over 6 years ago
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TYPES OF DISTRIBUTION CHANNELS
- INDIRECT CHANNEL a distribution channel it ofter indirect
because there are intermediaries between the supplier and
user or consumer.
- INTERMEDIARIES: People or firms called middlemen, who have an important role
in the product distribution channel. Throughout their mediation,
manufacturers deliver their products to final customers. In
order to achieve their purposes, intermediaries implement
some specific functions that normally, producers prefer not to
do by themselves.
- SHORT CHANNEL example: Hairdresser
provides the service and sells it without
intermediaries
- MANUFACTURER
- RETAILER
- CONSUMER
- CONSUMER
- RETAILER
- MANUFACTURER
- LONG CHANNEL example: the marketing of automobile
appliances, designer, clothes, among other required
diferent kind intermediaries who could have excluvisity
for area sales
- MANUFACTURER
- WHOLESALE
- RETAILER
- CONSUMER
- CONSUMER
- RETAILER
- WHOLESALE
- MANUFACTURER
- SHORT CHANNEL example: Hairdresser
provides the service and sells it without
intermediaries
- INTERMEDIARIES: People or firms called middlemen, who have an important role
in the product distribution channel. Throughout their mediation,
manufacturers deliver their products to final customers. In
order to achieve their purposes, intermediaries implement
some specific functions that normally, producers prefer not to
do by themselves.
- DIRECT CHANNEL the producer
or manufacturer sell the
product or service directly to
consumers without
intermediaries
- MANUFACTURER
- CONSUMER
- CONSUMER
- MANUFACTURER
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