VIP

VIP

1. 1. VISUAL LANGUAGE

   • Primary Colours: Magenta, yellow and blue. Secondary Colours: Green, orange and purple. These are the colours formed by mixing the primary colours. Tertiary Colours: Yelloworange, red-orange, redpurple, blue-purple, bluegreen & yellow-green. These are the colours formed by mixing a primary and a secondary colour. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.
   • Complementary colours Colours that are opposite each other on the colour wheel are considered to be complementary colours (example: red and green). The high contrast of complementary colours creates a vibrant look especially when used at full saturation.
   • Subtractive colouring The colour that a surface displays comes from the parts of the visible spectrum that are not absorbed and therefore remain visible. When we work with pigments or inks, the more colours we mix, the more light is absorbed until we reached Black. This is called subtractive mixture, which is the opposite of additive synthesis of colour. The primary colours of subtractive mixture are yellow, magenta and cyan. All three together mixed give Black. 1.2.2.1. The colour wheel A colour circle, based on “red”, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colours in 1666. Since then, scientists and artists have studied and designed numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate. 68 There are also definitions (or categories) of colors based on the color wheel. We begin with a 3-part color wheel.
   • Colour is the element of art that is produced when light, striking an object, is reflected back to the eye. Isaac Newton’s Colour Wheel Our modern understanding of light and colour begins with Isaac Newton (1642-1726) and a series of experiments that he publishes in 1672. He is the first to understand the rainbow — he refracts white light with a prism, resolving it into its component colours: red, orange, yellow, green, blue and violet.
   • Additive colour mixing Charles Augustus Young showed with an experiment called additive synthesis of colour that we could obtain white light by mixing the three light colours fully saturated that are green, red and blue. Adding all three primary colours together yields white.

2. 2. COLOUR CONTEXT

   • How colour behaves in relation to other colours and shapes is a complex area of colour theory. Compare the contrast effects of different colour backgrounds for the same blue square. Observing the effects colours have on each other is the starting point for understanding the relativity of colour. The relationship of values, saturations and the warmth or coolness of respective hues can cause noticeable differences in our perception of colour.
   • Warm and cold colours The colour circle can be divided into two halves: Warm colours are vivid and energetic, and tend to advance in space. Cold( or cool ) colours give an impression of calm, and create a soothing impression