14703237
Description
Mind Map by Yalo Ortega, updated more than 1 year ago
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Created by Yalo Ortega
over 7 years ago
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Inside the magic kingdom: Seven keys
of Disney´s success.
- The Disney´s first theme park was opened in 1971.
- It was the home to four theme parks in the same theme, five golf courses, 25 owned-and-operated
resorts, was the largest single-site employer in the United States
- It was the home to four theme parks in the same theme, five golf courses, 25 owned-and-operated
resorts, was the largest single-site employer in the United States
- The first lesson talks about recognizing the competition
- The Competition is
anyone the customer
compares you with.
- You need to improve your
product to be the best and
elminate the competitio.
- You need to improve your
product to be the best and
elminate the competitio.
- The one that raises their
expectations in the product.
It doesn't matter the size of
our difference, the small
things give us a big
difference no matter the
type of business.
- The Competition is
anyone the customer
compares you with.
- The second lessons talks about: Pay close attention to details
- the process to focus on, is called imaginery
- Sky planning process
- Think of a global concept
- Start with the brainstorming of things that can happen
- Love the project and the details
- Sky planning process
- the process to focus on, is called imaginery
- The third lessons talks about: Everyone walks the talk
- All employees look for the opportunity to
create magical moments with the costumer
- Every time a customer comes in contact with your company you have an opportunity to create value
- Every time a customer comes in contact with your company you have an opportunity to create value
- The commitment to quality must remain with people no matter where they go.
- All employees look for the opportunity to
create magical moments with the costumer
- The fourth lesson talks about: The importance of things that
are not seen
- When they develop a theme, they look for potential intrusions:
things that are not right in that place.
- When they develop a theme, they look for potential intrusions:
things that are not right in that place.
- The fifth lesson talks about: Listen to the customer
- It’s crucial to do satisfaccion tests, but it’s equally important to use
other sources that also tell you how you’re doing, the company
listening to customers as opposed to listening to itself.
- It’s crucial to do satisfaccion tests, but it’s equally important to use
other sources that also tell you how you’re doing, the company
listening to customers as opposed to listening to itself.
- The sixth lesson talks about: Recognize and celebrate
- Gratitude is positive feedback; the
punishment is a negative; Extinction is a
lack of feedback.
- Gratitude is positive feedback; the
punishment is a negative; Extinction is a
lack of feedback.
- The last lesson talks about: The organization
- The work climate is what achieves a good team
work and maximize customer loyalty
- The work climate is what achieves a good team
work and maximize customer loyalty
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