EDU-COMMUNICATION MEDIA EDUCATION

EDU-COMMUNICATION MEDIA EDUCATION

1. WHY EDUCATE in & with ...?

   • LIFE LEARNING PROCESS in & out school (FORMAL, NOT FORMAL, INFORMAL)
   • Influence in DEMOCRATIC PROCESSES
   • Growing Influence in PERCEPTIONS, BELIEFS & ATTITUDES
   • Growing Importance of VISUAL COMMUNICATION
     • Learning to READ IMAGES

2. MEDIA LITERACY CONTEXT

   • RISKS
     • MISUSE (Skip Laws)
     • MAGNIFY (useless alarms)
     • APPLY (coercitive/paternalistic laws)
   • OPPORTUNITIES
     • CONCEIVE means of PUBLIC SERVICE
     • RELY on the ABILITY of AUDIENCE
     • DEVELOP solid PEDAGOGIES (school curriculum)
     • TAKE ADVANTAGE (educate & socialize)

3. MEDIA LITERACY

   • defends integration of teaching ON and WITH the MEDIA
   • AGENTS
     • ADMINISTRATION
     • COMMUNICATION PROFESSIONALS
       • Len MASTERMAN
     • EDUCATING AGENTS (ALL Teachers)
     • CITIZENS

4. MEDIA EDUCATION

   • involves all forms of STUDYING, LEARNING & TEACHING at any level/circumstances, the HISTORY, CREATION, USE & EVALUATION of the media
     • Len MASTERMAN
   • The NEW MEDIA (SKILLS to develop)
     • JUDGEMENT (discern important/accesory
     • NEGOTIATION (rules, affinities, proactivism)
     • APPROPRIATION (remix/hybridatiation - Author´s Crisis)
       • Creative Common ADHOCRACY
     • DIGITAL IDENTITY (own Public Image)
     • EXPERIMENTATION (ludic, game, serious fun)
     • DISTRIBUTION (where & how I disclose contributions)
     • Jenkins
   • The CONVERGENCE CULTURE
     • 6 DIMENSIONS in MEDIA COMPETITION
       • LANGUAGES (know to understand & produce) PROSUMERS
       • TECHNOLOGIES (manage & reflect on social roles)
       • INTERACTION PROCESS (awareness in Media Diet & other Cultures)
       • PRODUCTION & DISSEMINATION (individual/collective - public/private - laws/self-regulation)
       • IDEOLOGY & VALUES (perception of reality / the source of the message)
       • AESTHETIC DIMENSION (New ways of telling stories / Activist use)
     • CURRENT VIEWS (Critical Thinking)
       • Does MEDIA imply social integration or problem solving?
       • Is technological GAP still growing?
       • Is there a UNIQUE THINKING despite many voices?
     • Ferrés