STEVE JOBS AND THE MARKETING PROCESS

STEGE 3
1. Promote your product and services
  1. Second presentation
    1. 1977
      1. The first computer fair
        On the East Coast
        San Francisco
  2. First presentation
    1. Homebrew at
      1. Stanford University
        computer sketch
  3. Third presentation
    1. 1983
      1. For the launch
        Tthe Macintosh
STAGE 4
1. Obtain evaluate and feedback
  2. Each time meeting
    1. about the
      1. Computer
STEGE 1
1. Customers´ needs and wants
  1. How can people tell you what they want if they haven't seen it before?
    1. find out what they're going to want before they do
      1. The key to success
        A combination of:
        Quality
        Innovation
        and market strategies
STEGE 2
1. Create your products and services
  1. Design
  2. Product
    1. Exceeding customer expectations
  3. fuel the customer's ego
    1. Sophisticated design
2. Steve Jobs
  1. Hardware and software integration
    1. Apple II (1977)
    2. Macintosh (1984)

Resource summary

	Created by Ericka Quintal almost 5 years ago