Mind map
Product Prototype
Map content
Product Prototype
Steps
- Define the Purpose of the concept test
- Choose a survey population
- Choose a survey format
- Communicate the concept
- Measure customer response
- Interprete the results
- Reflect on the results and the process
Solicits a direct response of the product concept from potential customers
Can verify customer needs
Asses the sales potential of a product concept
Information
- Description
- Mind Map on Product Prototype, created by Gabriela Acosta on 10/02/2015.
- Created by
- Gabriela Acosta
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