NEGOTIATIONS AND LICENSING

NEGOTIATIONS AND LICENSING

1. The objective is to achieve an outcome, where each side is clear on what it is giving and receiving from the agreement and, importantly, that each party is content with the final deal reached and has gained a sense of trust and fairness from the other.

2. THE TEAM

   • For different situations in terms of negotiation, it is recommended to always have a work team to which different and specific tasks can be assigned. That way, greater effectiveness can be achieved.

3. NEGOTIATING

   • The negotiation process consists of several meetings in which, through rain of ideas and proposals, an agreement is reached that benefits the different parties involved. Sometimes people or external elements are required to achieve the agreement

4. THE TERMS

   • In general, the terms are known as Conditions, rules or arguments that enter into a debate, an argument, etc., or that are established for a contract or relationship.
     • Licence Fee
       • "license fee" is a payment that is usually separate from royalty payments.
     • Royalties
       • revenue share or fixed amount paid to the owner of a right in exchange for permission to exercise it
       • Setting the Royalty Rate
       • Minimum Royalty
       • Resetting Minimum Royalties

5. HEADS OF AGREEMENT

   • For any negotiation it is necessary to have chosen a head of agreement, as this will be responsible for carrying out a plan correctly in order to obtain benefits and advantages. In the same way, this will be the main representative of the part to which it belongs. An example of this is the head of licensing agreement

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