UNIT 4: CROWDFUNDING

UNIT 4: CROWDFUNDING

1. WHAT IS IT? The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet

   • It is USEFUL FOR ANY KIND OF BUSINESS; startup or established companies
     • It is a powerful force for its economical helping hand

2. Each campaign shoud contain:

   • 1. A powerful reason behind the idea
   • 2. Exciting and unique rewards
   • 3. An eye-catching display

3. EXPERIENCE

   • 1. Many people will not have credit cards
     • Always give alternative ways to send cash: Paypal or other money services
   • 2. Accept other people's help
     • Their effort may bring the biggest financial contribution
   • 3. Accept others' challenges and be gracious about it
     • Be gracious with people you approach to ask for support and be aware of their circumstances
   • 4. Do not hold grudges
     • You should never allow negative thoughts to consume you; Positive attitude

4. QUESTIONS

   • Had you ever read about crowdfunding before reading these texts?
   • What about humanitarian crowdfunding?
   • Some people prefer crowdfunding to giving money to NGOs because you don't really know where your money ends. Give your impressions