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Macroambiente del MKT

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Mind Map on Macroambiente del MKT, created by Sebassss on 27/05/2015.
Sebassss
Mind Map by Sebassss, updated more than 1 year ago
Sebassss
Created by Sebassss almost 9 years ago
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Resource summary

Macroambiente del MKT
  1. Ambiente Externo
    1. Recursos del MKT
      1. Recursos financieros
        1. Recursos Humanos
          1. Imagen de la compañia
            1. Infraestructura
              1. Ubicación
              2. Factores Económicos
                1. Competencia
                  1. Leyes y Regulaciones
                    1. Tecnología
                      1. Factores Socioculturales
                        1. Valores
                          1. Creencias
                            1. Estilos de vida
                            2. Demografía
                            3. Moda
                              1. Corta duración
                              2. Tendencia
                                1. Intensidad y duración
                                2. Megatendencia
                                  1. Cambios considerables
                                    1. Larga duración

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