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2831444
Tema 9. BASES Y ESTRATEGIAS DE PRECIOS
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Mind Map on Tema 9. BASES Y ESTRATEGIAS DE PRECIOS, created by SantiiFortanell on 28/05/2015.
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SantiiFortanell
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Tema 9. BASES Y ESTRATEGIAS DE PRECIOS
1. Objetivo: Comprender los conceptos básicos para fijar los precios
¿Qué es el precio?
Aquello entregado a cambio de tiempo y esfuerzo
Factores de decisión sobre el Precio
Internos
Externos
PRECIO
COSTO DEL BIEN O DEL SERVICIO
DEMANDA DEL BIEN O DEL SERVICIO
Determinación del precio final
Comprender como se establece el precios final de marketing
Punto de EQUILIBRIO
Diferentes Factores
2.. IDENTIFICACIÓN DE MERCADO
3. DEMANDA
Elástica, inelástica, Unitaria
Existen diferentes factores que afectan la demanda por lo tanto el precio
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