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Fundamentos de mercadeo.

Description

marketing fundamentos del mercadeo Mind Map on Fundamentos de mercadeo., created by dianamarcelaasis on 04/02/2016.

Mind Map by dianamarcelaasis, updated more than 1 year ago

	Created by dianamarcelaasis about 9 years ago

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Resource summary

Fundamentos de mercadeo.

funciones
1. imagen corporativa
2. Genera presupuesto de ingreso y egreso
3. Objetivo la satisfacción del cliente.
4. Conoce en su totalidad a la empresa.
CONCEPTOS.
1. Posicionamiento.
2. Segmentación.
3. La Co-Creación.
AUTORES.
1. Phillip Kotler y Gary Armstrong
  1. Que es el Marketing.
    1. La Nueva Era Digital.
    2. La Veloz Globalización.
    3. Responsabilidad Social.
    4. Crecimiento del Marketing
2. Clotilde H. Garnica
  1. Evolución del Marketing.
  2. Orientación del Marketing.
  3. El Marketing:
    1. Servicios Públicos.
    2. Institucional.
    3. Para Personas.
    4. Social.
3. Diego Monferrer Ferrero.
  1. Concepto del Marketing
  2. Fundamentos Básicos del Marketing.
  3. El Marketing Mix.

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