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The Bases for Segmentation

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Mind Map on The Bases for Segmentation, created by Fanny luna on 01/03/2017.
Fanny luna
Mind Map by Fanny luna, updated more than 1 year ago
Fanny luna
Created by Fanny luna almost 9 years ago
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The Bases for Segmentation
  1. over the years , variables have been used as bases for market segmentation
    1. Infrormation typically encountered
      2. case: approach similar to a strategy of productos .
        1. Differents to the writtens in the area
          1. It Summed up in 4 categories
            1. *Geographic and geodemographic *Demographic *Behavioural *Psychographic
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