LIDL EXTERNAL FACTORS

Description

LIDL is a supermarket in the UK which sell goods to customer and offer different services.
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Mind Map by catherinepouka, updated more than 1 year ago More Less
catherinepouka
Created by catherinepouka over 8 years ago
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Resource summary

LIDL EXTERNAL FACTORS
  1. GOVERNMENT
    1. ENVIRONMENT
      1. CULTURE,DIVERSITY
        1. COMMUNITY
          1. shareholders
            1. NEWS,MEDIA
              1. RIVALRY,COMPETITION
                1. SUPPLIERS
                  1. LIDL as a business needs supply from a cohort of suppliers that they are loyal to ,Thus LIDL has their own suppliers which supply raw materials such as tomatoes, potatoes ETC.
                    1. they also have milk which is provided by their suppliers, manufactured goods
                  2. LIDL has his own price strategy which help them to attract as many customers as possible, they have competitors such as ALDI which they have to compete with, so they use their USP which is aim to a large amount of household with limited amount of budget.
                    1. according to BBC news 2015 LIDL has been classified as a growing business over the last three years along with their competitors ALDI.
                  3. LIDL use news papers ,article and advertisement to promote or inform of a new product which they are to sell in their stores, so this is particularly important to LIDL also to attract customers ETC.
                    1. in the mirror website article 2015 stated that LIDL will be the first supermarket to pay living wages to its employees
                  4. LIDL shareholders give their opinion on the business, make decision at a certain level ,they participate by purchasing shares within LIDL
                    1. if LIDL were not a successful business the shareholders will not buy shares from LIDL because of risks.
                  5. THE community is a major factor of a business,this is why LIDL is raising funds to help the community as well as helping charities within the area they operate.
                    1. according to LIDL website article (2014) LIDL offer 10 minute free parking and you must buy something valuable in their store.
                  6. LIDL respect all his employees cultures, backgrounds and they support their employees in any way they can.
                    1. they welcome all types of culture and diversity to their supermarket without discriminations.
                  7. LIDL does recycling ,they use high economic light bulbs according to 2013 BBC news article, they avoid wastage of electrical and electronic equipment (WEEE)
                    1. LIDL offer healthy life choices to its customer because it help to save the environment.
                  8. LIDL has to pay taxes every year as the law of regulations says ,they have to pay their employees the right wages according to employees act 2015.
                    1. IN BBC NEWS article states that LIDL did not pay enough their employees for their hard labour which will be change because they have decided to increase their employees' wages.
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