Entertainment

Description

RnR grp mindmap
cairnczs
Mind Map by cairnczs, updated more than 1 year ago More Less
Yi Lin
Created by Yi Lin over 8 years ago
Freddrick Lovebe
Copied by Freddrick Lovebe over 8 years ago
cairnczs
Copied by cairnczs over 8 years ago
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Resource summary

Entertainment
  1. E-commerce
    1. Statistics
      1. Few bad reviews online affects shoppers purchase
        1. Shopping cart abandonment
        2. Examples
          1. Official
            1. TOPSHOP
              1. UNIQLO
                1. A&F
                  1. Hollister
                  2. Unofficial
                    1. EBay
                      1. TaoBao
                        1. Amazon
                          1. Carousell
                        2. Pros
                          1. Shop 24/7
                            1. Save time/Hustle
                              1. Customers Review
                                1. Spend money on worthy items
                                2. Unlimited size and option
                                  1. No pushy salesman
                                  2. Cons
                                    1. Personal data
                                      1. Shipping cost
                                        1. Payment insecurities
                                          1. No products received
                                          2. Waiting time
                                            1. Lack of Instant gratification
                                            2. Can't try on
                                              1. No cash option
                                                1. Defective items
                                                  1. Damaged products
                                                2. Social platforms
                                                  1. social media
                                                    1. Instant/Visual communication
                                                      1. whatsapp
                                                        1. Snapchatt
                                                          1. Line
                                                            1. Wechat
                                                              1. Facebook Messenger
                                                              2. Social network
                                                                1. Instagram
                                                                  1. Facebook
                                                                    1. Twitter
                                                                      1. Tumblr
                                                                    2. Advantages/pros
                                                                      1. Help people who are socially isolated
                                                                        1. Disarm social stigmas
                                                                          1. Business advertising using social media
                                                                          2. Disadvantages/cons
                                                                            1. Crimes promoted through social media
                                                                              1. Lesser face-to-face communication
                                                                                1. Creates misinformation and false info.
                                                                                2. Facts & Stats
                                                                                  1. Social network
                                                                                    1. Approx 1.7b people have active social media
                                                                                      1. 47% internet users have Facebook
                                                                                        1. 4.5b. daily likes
                                                                                        2. 284m. active Twitter Users
                                                                                          1. 500m. daily tweets
                                                                                          2. 300m. users on Instagram
                                                                                            1. 53% of internet user 18-29 use it.
                                                                                          3. Instant commuication
                                                                                            1. Whatsapp (600m users)
                                                                                              1. 350m. monthly users
                                                                                                1. Originated from USA
                                                                                              2. Line (300m users)
                                                                                                1. 100m. suscribers in last 4 months
                                                                                                  1. Originated from Japan
                                                                                                2. WeChat (468m. users)
                                                                                                  1. 100m. daily users
                                                                                                    1. Originated from China
                                                                                                  2. Snapchat (100m monthly users)
                                                                                                    1. 400m. snaps shared daily
                                                                                                      1. Originated from USA
                                                                                              3. Online Videos
                                                                                                1. Platforms
                                                                                                  1. Vimeo
                                                                                                    1. Youtube
                                                                                                      1. Advertising
                                                                                                        1. Youtubers
                                                                                                          1. Pewdieoie
                                                                                                              1. NOC
                                                                                                            1. Vine
                                                                                                              1. Twitch
                                                                                                              2. Category
                                                                                                                1. Sports
                                                                                                                  1. Online Streaming
                                                                                                                    1. Soccer
                                                                                                                      1. F1 Racing
                                                                                                                        1. NBA
                                                                                                                        2. Sport's News
                                                                                                                        3. Information
                                                                                                                          1. Education
                                                                                                                            1. E-Learning
                                                                                                                              1. Off Campus Learning
                                                                                                                                1. Self Directed Learning
                                                                                                                                2. Documentary
                                                                                                                                  1. BBC
                                                                                                                                3. News
                                                                                                                              2. Advantages
                                                                                                                                1. Increase Awareness
                                                                                                                                  1. Political Social Awareness by watching news, documentary and current affairs
                                                                                                                                    1. Average spend of 50 mins per day on news
                                                                                                                                      1. 31% of users spend time on news
                                                                                                                                      2. Education Through Videos
                                                                                                                                        1. Users get info faster in video
                                                                                                                                          1. Video helps engage students
                                                                                                                                            1. Helps create interest and maintain for longer period
                                                                                                                                              1. 94% of teachers uses video to teach
                                                                                                                                          2. Disadvantages
                                                                                                                                            1. Access to inappropriate content
                                                                                                                                              1. 80% of R rated videos are marketed to children
                                                                                                                                                1. Pornography
                                                                                                                                                  1. Violence videos
                                                                                                                                                    1. Youths become less sensitive to suffering of others
                                                                                                                                                      1. Average youth would have watched 200000 violence video
                                                                                                                                                      2. Results in youth to be fearful
                                                                                                                                                        1. Can't differentiate between fantacy and real life
                                                                                                                                                        2. 12% increase in agresive behaviour
                                                                                                                                                      3. Worsen eye sight
                                                                                                                                                        1. Youths spend average 7.5 hours online daily
                                                                                                                                                          1. 92% of youths watches video when online
                                                                                                                                                      4. Music
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