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Forever 21

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Mind Map on Forever 21, created by Jonathan DamnSia on 29/06/2014.
Jonathan DamnSia
Mind Map by Jonathan DamnSia, updated more than 1 year ago
Jonathan DamnSia
Created by Jonathan DamnSia over 11 years ago
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Resource summary

Forever 21
  1. Marketing Mix - 4Ps
    1. Price
      1. -Affordable
        1. -Cheap
          1. -Target higher purchasing power
      2. Place
        1. -South Africa
          1. -Cape Town
            1. Hprop’s Canal Walk Mall
        2. Promotion
          1. -Internet
            1. Blog
              1. Social Medias
                1. Twitter
                  1. Facebook
                  2. -Newspaper
                2. Product
                  1. -Simple Fashion
                    1. -Smart casual
                      1. -Always the latest
                3. PEST Analysis
                  1. Political-Legal
                    1. Stable
                      1. No worries for Theft
                        1. No worries for extra costs such as taxes
                      2. Economical
                        1. Stable
                          1. High Domestic Demands
                            1. Strong monetary policies
                              1. Well capitalized banking system
                            2. Technology
                              1. Not as developed
                                1. Little influence on company
                              2. Social
                                1. 11 languages
                                  1. Mainly English
                                  2. Divertive nation
                                    1. Urbanized
                                      1. Westernizaed
                                  3. Introduction
                                    1. International Company
                                      1. Fashion Retail
                                        1. 500 Outlets Worldwide
                                        2. Conclusion & Reccomendation
                                          1. Well analyzed
                                            1. Possible Problems
                                              1. Lack of skilled workers
                                                1. Lack of traffic flow
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