Forever 21

Forever 21

Marketing Mix - 4Ps
1. Price
  1. -Affordable
    1. -Cheap
      1. -Target higher purchasing power
2. Place
  1. -South Africa
    1. -Cape Town
      1. Hprop’s Canal Walk Mall
3. Promotion
  1. -Internet
    1. Blog
    2. Social Medias
      1. Twitter
      2. Facebook
    3. -Newspaper
4. Product
  1. -Simple Fashion
    1. -Smart casual
      1. -Always the latest
PEST Analysis
1. Political-Legal
  1. Stable
    1. No worries for Theft
    2. No worries for extra costs such as taxes
2. Economical
  1. Stable
    1. High Domestic Demands
    2. Strong monetary policies
    3. Well capitalized banking system
3. Technology
  1. Not as developed
    1. Little influence on company
4. Social
  1. 11 languages
    1. Mainly English
  2. Divertive nation
    1. Urbanized
    2. Westernizaed
Introduction
1. International Company
2. Fashion Retail
3. 500 Outlets Worldwide
Conclusion & Reccomendation
1. Well analyzed
2. Possible Problems
  1. Lack of skilled workers
  2. Lack of traffic flow

Resource summary

	Created by Jonathan DamnSia about 10 years ago