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The Media
- Types of media
- Traditional
- Newspapers
- Radio
- Billboards
- Advertsing
- Books
- Newspapers
- Internet
- Social Media
- YouTube
- Social Media
- TV
- Traditional
- Development of media
- Convergence
- Intertextuality
- Globilsation
- Interactivity
- Convergence
- Ownership of the media
- Rupert Murdoch
- There are two key theories
that argue about the
ownership of the media.
- Marxists
- Argue the media is
designed to keep
the owners rich.
- Argue the owners could use their
media to express own views
across to the public.
- Instead of telling the whole story.
- Instead of telling the whole story.
- Say the owners have too
much control over what the
public know.
- Argue the media is
designed to keep
the owners rich.
- Pluralists
- Say the public also have
control
- The phone hacking scandal lends itself to this
theory somewhat
- The out cry from the public ended
the news of the world
- The out cry from the public ended
the news of the world
- The phone hacking scandal lends itself to this
theory somewhat
- Argue the public could
effectively break a company
by switching sources
- If they were unhappy with the
way news was reported
- Or unhappy with the news reported
- Or unhappy with the news reported
- If they were unhappy with the
way news was reported
- Say the public also have
control
- Marxists
- Rupert Murdoch
- ''The means of mass communcation
regarded collectivly (Oxford
dictionary)
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