Culture and Identity- Topic 5

Culture and Identity- Topic 5

1. How it influences identity?

   • Status
   • Personal identity
   • Peer group
   • Consumption

2. How identity is shaped by traditional structures such as the relationship an individual has to work:

   • e.g: Gini- work helps people due to the life they lead and status.
   • e.g: Parker- work and identity are closely connected. Three relationships:
     • Extension: identity and leisure are closely associated, no distinct line.
     • Neutrality: work is not closely connected to leisure
     • Opposition: leisure is an escape from work. Working class jobs associated with peoples identities
       • criticised for being too deterministic, asumptions

3. Importance of work and Identity

   • Gini- work is like an anchor
   • Riacach and Loretto- work is important to self esteem for example retirement age working to maintain structure
   • Doherty- work matters and plays an important role in personal and social needs.
   • Changing in contemporary society
     • Bauman (PM)- work is no longer central to identity, the consumption of goods and lifestyle choice is
     • McIntosh and Deem- gender influences
     • Bourdieu- social class is shaped by occupation
     • Roberts- see leisure activity as a matter of choice

4. Consumption and Identity

   • see mindmap in folder
   • PM
   • Occupation
   • Social class
   • Age
   • Gender
   • Ethnicity

5. Consumption and Identity

   • e.g. Bocock- consumer choices are important in definitions of peoples identities and the image/status people want
     • Leisure and consumption
       • Clarke and Critcher- Leisure is shaped by a capitalist society, manipulate us into taking part in some kinds of leisure. The idea that our identities are shaped for us
         • Tourism and Identity
           • Apart of consumption because you are buying goods and service and also allows people to enhance and explore lifestyles
           • e.g. Urrey- "tourist gaze"
   • e.g. Sussman- don't want to demonstrate your position in society but the kind of person you are by the goods that you buy
   • Media and Identity
     • e.g. Strinati- media and popular culture are important in shaping what we want to buy
     • e.g. Baudrillard- media creates desires ad pressures to consume the media formed identities
   • Shopping and Identity
     • e.g. Bauman- advertising is not just about consuming the product its about buying the lifestyle associated with it
     • e.g. Miller- shopping is a leisure activity
   • Affects of social groups
     • e.g. Zygmunt Bauman- income affects what you can consume

6. Globalisation and Identity

   • the growing interconnectedness of societies across the world
   • Glocalisatiom- permanent intertwining of global with local and the way that global products are adapted to local needs
     • e.g. McItaly burger
   • Glocalism- influences of global features on local communities
   • e.g. Ray- globalisation has created more of a fluid world, he questions personal identities and creates multiple and hybrid identities
   • global migration
   • work becomes an insecure source of identity
   • social media
   • e.g.Hall- people are no longer tied to local identities but can incorporate different elements from different cultures
   • e.g. Bauman- globalisation undermines a strong sense of identity, identities were once seen as a pilgramage