Political experience is important. Of the 17 politicians who
were nominated as presedential candidates in the last 12
elections, 9 were/had been senators, 6 had been vice
presidents and 6 had been governors. The last time the
Democrats or the Republicans nominated someone without
political experience was in 1952.
Major party endorsement. If someone is serious about
becoming president, it is vital to be chosen as the
candidate for one of the 2 major parties. For example, in
1952 Eisenhower became a republican.
Personal characteristics. It is important that
the presendential candidate is confident,
relateable, honest, respectable, caring, and
able to make speeches.
It is important that they are able to
raise large sums of money to fund
their campaign. Obama raised $191.6
million altogether in 2012 while
Romney raised just $86.3 million.
Effective organisation.
Candidates must create
their own organisation.
Candidates who fail will
stumble badly during their
campaign.
Oratorical skills and being telegenic.
Abilities to speak well and look good on
television are crucial. Bill Clinton's
oratorical skills and telegenic looks were
advantages that contributes significantly
to his victories in 1992 and 1996.
Sound and relevant policies. A candidate
must have policies that are both practical
and relevant. Some candidates start by
majoring on 1 significant issue, eg. for
Howard Dean (2004) it was the war in Iraq.