Behvaior Theories

tere.trev
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tere.trev
Created by tere.trev over 6 years ago
Urban Aspects_1
Mo Alfiky
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Urban Aspects_1_1
Mo Alfiky
Behvaior Theories
1 Regulatory Focus/Fit Higgins 1987;1997
2 Construal Level Theory Troupe & Liberman, 2007;2010
3 Flow Theory Ciskszementhalyi, 1990
4 Attitude Theory of Reasoned Action, Fishbein & Ajzen, 1975
5 Theory of planned behavior, Ajzen, 1991
6 Behavioral Decision Theory, Slovic, Fischhoff, Linchestein, 1977
7 Innovation Diffusion Theory, Bass, 1969; Rogers, 1983
8 Marketing Theories
8.1 Information Processing Theories
8.1.1 Information processing theory (Bettman, 1979)
8.1.2 Heuristic - Systematic Model (Chaiken, 1980)
8.1.3 Accessibility - diagnosticity theory (Feldman & Lynch, 1988)
8.1.4 Persuasion Knowledge Model (PKM) (Friestad & Wright, 1994)
8.1.5 Elaboration Likelihood Model (ELM) (Petty & Cacciopo, 1981)
8.1.6 Fluency Theory (Schwarz, 2004)
8.1.7 Assimilation/Contrast Theory (Sherif & Hovland, 1961)
8.1.8 Dual Coding Theory (Paivio, 1971; 1986)
8.1.9 Expectancy Disconfirmation model (Oliver, 1980)
8.2 Social Theories
8.2.1 Social Comparison Theory (Festigner, 1954)
8.2.2 Reference Group Theory (Park & Lesing, 1977; Bearden & Etzel, 1982)
8.2.3 Social Identity Theory (Hogg, 2003)
8.3 Personality Theories
8.3.1 Personality Trait Theory (Costa & McCare, 1985)
8.3.2 Implicit personality theories (Dweck, Chiu, & Hong, 1995; Dweck, 2000)
8.3.3 Self-Construal Theory (Markus & Kitayama, 1991; Singelis, 1994
8.4 Emotion Theories
8.4.1 Appraisal Theory of Emotions (Roseman, 1991)

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