Phase 1-2

I. Nail the pain
1. 3.- Quick test of hypotheses
  1. a) sample of customer
  2. b) cold call or email
  3. c) capture and measure results
    1. Returned calls rate
      1. At least, 50%
    2. Smoke test
      1. Non-existent product
    3. Hassle test
      1. Smoke test output
        Ask respondent the amount of hassle
2. 4.- Quick Exploration of Market Dynamics & Competition
  1. Competition
  2. Sufficiently Large Market
  3. Rapidly Growing Market
    1. More successful than mature markets
  4. Market dynamic test
    1. Acceptance or not
  5. 3 basic categories
    1. Basic needs
      1. Food
      2. Shelter
      3. Clothing
      4. Security
    2. Physochological need
      1. Love
      2. Friendship
      3. Feel important
    3. Self.fulfillment needs
      1. Create
      2. Experience diversity
3. 1.- Write down the monetizaba pain hypothesis
  1. Mistakes
    1. Guessing but not testing
    2. Small customer pain
    3. Narrow customer pain
  2. Painkillers
    1. Solve the customer pain
      1. Monetizable customer pain
      2. Intense necessity
  3. Vitamins
    1. Not used frequently
    2. No intense necessity
4. 2.- Write down the big idea hypothesis
  1. Solution to the pain
    1. f) Inventing it
    2. b) Who
    3. a) For
    4. c) Category
    5. d) Reason to buy
    6. e) Competitive alternative
II. Nail the Solution
1. Pre-test: Develop minimum feature set (MFS)
  1. What will drive a customer purchase
    1. Neccesity
  2. Keep it simple
  3. Brainstorm
  4. Detailed
    1. Monetizable Pain
    2. Big Idea Hypothesis
  5. Why they need it
  6. Core value proposition
2. Test 3: Solution Test
  1. Online
  2. Validate the solution
  3. Things to rember
    1. Price points
    2. Break through Questions
    3. Minimum feature set
  4. If you get it wrong again
    1. Adjust and move on
  5. Beta stage
  6. Refine your product
3. Test 1: Virtual Prototype Test
  1. Develop a customer profile
    1. Solve their problems
    2. Types of costumers
      1. Segments and groups
    3. Create a matrix
    4. Phone calls/emails
    5. Interview guide
      1. Viisits
  2. Rapid Prototyping technology
    1. Virtual Prototype
      1. Inexpensive
      2. Quick to develop
      3. Flexibility
      4. Avoid building physical prototype
4. Test 2: Prototype test
  1. Rating System
  2. Test of Hypotheses
    1. What if your wrong?
      1. Learn to change
    2. What if you correct?
      1. Improve it
  3. Maximize listening
  4. On-Site meeting with customers

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Phase 1-2

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	Created by Sarah Egan over 7 years ago

	Copied by Jhon Mont over 5 years ago