the process of innovation

the process of innovation

1. steps in the innovation process

   • #1 insight/ research
     • association
     • adaptation
     • scientific discoveries
     • technological breakthroughs
   • #2 development
     • models
     • prototypes
     • feasibility
   • #3 design
     • shape
     • tolerances
     • materials
     • manufacturing process
   • #4 market evaluation
     • potential value
     • market segments
     • revenue generation mechanisms
   • #5 production engineering
     • in-house or outsource?
     • manufacturing system
   • #6 market/pilot testing
     • market testing
       • mechanical testing
       • commercial testing
     • statutory testing
   • #7 full-scale manufacturing & launch
     • advertisements
     • commissioning

2. models of the innovation process

   • technology push
     • linear & sequential
     • driven by developments in science & technology
     • marketplace portrayed as passive
   • demand pull
     • role of market is central
     • importance of consumer requirements
     • market=source of ideas
   • coupling
     • "feedback loops"
     • interacting/ interdependent stages
     • each stage coupled to market place/ state of technology
   • integrated
     • 1980s
     • new ideas about manufacturing management
     • IT-based manufacturing systems
     • joint group meetings
     • represents end of strictly linear processes
   • network
     • 1990s
     • increasing use of external resources
     • leads to vertical disintegration
     • eg. iPod