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Marktforschung & Statistik

Description

Mind Map on Marktforschung & Statistik, created by splitty_17 on 17/11/2014.

Mind Map by splitty_17, updated more than 1 year ago

	Created by splitty_17 over 9 years ago

19

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Resource summary

Marktforschung & Statistik

Untersuchungsbereiche
1. Marktanalyse
2. Imageforschung
3. Marketingforschung
4. Trend-Branche-Motivforschung
Qualitative & Quantitativ
1. - Vorlieben / Verhalten / Evt
2. Kennzahlen / "Nasenzahl"
Methoden
1. Primärforschung
  1. Befragung / Experimente / PzuP
    1. Persönlich / Telefonisch / Schriftlich / Online (E) oder Gruppen
2. Sekundärforschung
  1. Interne Quellen / Externe Quellen
    1. Reklamationen / Kundensupport / CRM
Fragearten
1. Offen / Geschlossene / Alternative / Seletive
2. Kontroll / Filter / Text
Ziegruppe
1. Graphisch / Marktspezifisch / Beragungspezifisch
Forschungsprozess
1. 1. Primäre Info Beschaffung / 2. Aufarbeitung / Umsetzung

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