PRESTCOM Analysis

Boma Tariah
Mind Map by Boma Tariah, updated more than 1 year ago
3515
1
0

Description

First Degree Marketing Mind Map on PRESTCOM Analysis, created by Boma Tariah on 11/24/2014.
Tags

Resource summary

PRESTCOM Analysis
1 POLITICAL
1.1 orientation of govt
1.2 stability(war)
1.2.1 relationship with other govt
1.3 membership(EU)
1.4 business related attitudes(help for startups)
1.5 imports/exports
1.6 policies(debt, samesex marriage)
1.7 views on market(free? command?)
2 REGULATORY
2.1 laws
2.1.1 changes in laws
2.2 new legal institutions(courts, OFTEL)
2.3 changes in the way regulations are administrated(FSA)
3 ECONOMICAL
3.1 trade cyle
3.2 inflation
3.3 U/E
3.4 disposable income
3.5 availability of credit
3.6 business tax
3.7 membership of trading bloc(EU, NAFTA)
3.8 import tarrifs
3.9 country's approach to social cost
4 SOCIAL
4.1 population
4.2 age profiles(life exp)
4.3 gender
4.4 religion
4.5 lifestyle chnages(living, interacting)
4.6 cultural differences
5 TECHNOLOGY
5.1 increased availability of exisiting tech
5.2 changes in transport
5.3 chnages in communicational tech
5.4 green tech
5.5 research
5.6 new software
5.7 medical
6 COMPETITIVE
6.1 direct(coke/pepsi)
6.2 close(tango/coke)
6.3 substitute(ice cream/chocolate)
6.4 indirect(jacket/shoe)
6.5 main competitors
6.6 S&W of competitors
6.7 competitors actions/intentions
6.8 how they compete
6.9 ferocity of competition
6.10 structure of industry(monopoly)
6.11 nature of products(direct, subs)
7 ORGANISATIONAL
7.1 key products/brands
7.2 quality of personnel
7.3 production facilities
7.4 strength of balance sheets
7.5 suitability of premises
7.6 staff turnover
7.7 access to transport
7.8 finance/budgets
7.9 R&D
7.10 reputation
7.11 location
8 MARKETS
8.1 customers/consumers
8.2 how purchase decisions are made
8.3 how much customers spend? how often?
8.4 influence on purchases
8.5 customer's attitude to products
8.6 brand loyalty
8.7 motivation to buy
8.8 changes in taste/fashion
8.9 customer's media habits
Show full summary Hide full summary

Similar

What is Marketing?
Stephanie Natasha
Digital Marketing Strategy - The Essentials
Micheal Heffernan
Business Studies Unit 1
emily.mckechnie
Marketing - Business Studies
me3zer
Unit 3 Business Studies
Lauren Thrower
Chapter 18 - Marketing mix(Product & Price)
irene floriane
Business Marketing
s1500782
Digital Marketing Jargon
Ronak Sharma
Business Studies: Marketing
Harriet Glover
Social Selling Marketing
mona.alqahtani
Chief Marketing Officer (CMO)
takhmina1995