1821213
Description
Mind Map by Tsz Ying Yan, updated more than 1 year ago
|
Created by Tsz Ying Yan
over 10 years ago
|
|
Advertising and public relations
- Advertising
- major advertising decisions
- objectives setting→budget decisions→message decisions+media decisions→advertising evaluation
- objectives setting→budget decisions→message decisions+media decisions→advertising evaluation
- setting advertising objectives
- informative advertising
- intro. a new product
- intro. a new product
- persuasive advertising
- increased competition
- increased competition
- reminder advertising
- maintain customer relationships+keep them thinking about the product(mature products)
- maintain customer relationships+keep them thinking about the product(mature products)
- informative advertising
- advertising strategy
- creating advertising messages
- Lifestyle?Fantasy?Musical?
- Lifestyle?Fantasy?Musical?
- selecting media
- 1. determining reach+frequency+impact
- 2.choosing types
- 3. selecting specific media vehicles
- 4. choosing media timing
- 1. determining reach+frequency+impact
- creating advertising messages
- major advertising decisions
- Public relations
- press relations
- product publicity
- public affairs
- lobbying
- investor relations
- development
- press relations
Want to create your own Mind Maps for free with GoConqr? Learn more.