Using logo saturation with merchandising is very
important, as we saw when researching other
websites. SBTRKT and The 1975 both have their
logos present on multiple items available in the
store section of their websites.
SBTRKT
THE 1975
We designed a range of products to sell through our website.
BANNER
The subtle placement of the NTLS logo in the top left hand
corner of the website's banner was so that the viewer was
not overwhelmed by it's presence. The logo in itself is
uncomplicated so we decided on placing it so that it was
stationary and did not obstruct the person viewing the
website, but its presence was clear.
DIGIPACK
INSIDE COVER digipack
The final album cover design featured the NTLS logo on the
inside, for the primary reason of promoting the brand.
Obviously the brand has done its job if the album cover has
been bought and opened up, however the job of that logo is to
sell other products as well as the album itself, so having it on
the inside of the cover encourages this.