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187987
The Extended Marketing Mix
Description
The Extended Marketing Mix Mind Map on The Extended Marketing Mix, created by james.bowditch on 02/09/2013.
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the extended marketing mix
the extended marketing mix
Mind Map by
james.bowditch
, updated more than 1 year ago
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Created by
james.bowditch
over 10 years ago
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Resource summary
The Extended Marketing Mix
People
Physical evidence
Process Management
Co-ordinated approach
Characteristics/implications
Customer Satisfaction and Effective Competition
Compatible and Co-ordinated
Service Quality
Target Market
Tactical Competitive Activities- people asset
Impact of other elements of the marketing mix
Relationship Marketing
Customer Retention
Customer Defection
Relationship Management
B2C
B2B
KAM
Internal Marketing
CRM
What is CRM?
CRM is not
Developments in CRM
Loyalty Cards
Customer Community
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