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The Extended Marketing Mix

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The Extended Marketing Mix Mind Map on The Extended Marketing Mix, created by james.bowditch on 09/02/2013.
james.bowditch
Mind Map by james.bowditch, updated more than 1 year ago
james.bowditch
Created by james.bowditch over 9 years ago
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Resource summary

The Extended Marketing Mix
  1. People
    1. Physical evidence
      1. Process Management
        1. Co-ordinated approach
          1. Characteristics/implications
            1. Customer Satisfaction and Effective Competition
              1. Compatible and Co-ordinated
                1. Service Quality
                  1. Target Market
                    1. Tactical Competitive Activities- people asset
                    2. Impact of other elements of the marketing mix
                      1. Relationship Marketing
                        1. Customer Retention
                          1. Customer Defection
                            1. Relationship Management
                              1. B2C
                                1. B2B
                                  1. KAM
                                    1. Internal Marketing
                                  2. CRM
                                    1. What is CRM?
                                      1. CRM is not
                                        1. Developments in CRM
                                          1. Loyalty Cards
                                            1. Customer Community
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