TV GUIDE magazine analysis

COLUMNS
1. Article text split across four columns to break up text and look less bulky and intimidating to the potential readers. This is a more aesthetically pleasing way of formatting a TV guide article as it is more inviting for the audience, making them more likely actually read the article and watch the programme being discussed.
2. Of a consistent and uniform width across, making the article seem more professional and subconsciously "put together".
3. Text all right-justified. This helps create white space and make the page less overwhelming for the potential reader, without having to eliminate any content.
PAGE NUMBERS
1. Found In bottom corners of page, with the magazine name alongside of it. This is uniform across all pages and allows readers to keep track of whereabouts in the magazine they are, as well as subtly reinforcing the name of the magazine for the audience.
2. In same font as rest of page's content. This leads to a subtle consistency and realism/professionalism.
LAYOUT
1. The overall layout of the page is to have all of the separate features (e.g. separate article and supplementary pictures) packed quite close together, making the page easy to get to grips with. This means the readers will spend less time jumping over the page and around the magazine looking for the information they want. Any information leading to a different page is noted to be on the following page.
FONTS
1. Fonts used in headers are all sans serif.
  1. This has connotations of being more casual than serf fonts, which are often used for formal magazines and newspapers. This suits the product that is being sold and makes the page and article feel friendly.
  2. Main article text and by line are both in serif fonts. This is because it is likely for the audiences to take note of these fonts, and read the actual article and information involved than worry over how the words look. It is also important to note that most audiences are reasonably familiar with these types of serif fonts, as they are commonly used in letters and such. This makes the information in the article simpler to take in.
2. The fonts used for the headers are are all in bright colours to carry on house style. The bright house style makes this page pop out in the magazine and draws the reader in more.
MODE OF ADDRESS AND LANGUAGE USED
1. Casual language is used throughout the article, making it feel friendlier for the audiences. This is important to note, as often readers of TV guides and magazines are looking for light reading and not an in-depth and intense article.
2. The mode of address is usually direct, makes more personal for reader and as if they are getting a secret in-look to Dame Edna's career and upcoming show.
MAIN IMAGE
1. This emphasises the USP of the program (i.e. Dame Edna) and draws readers in with friendly pose as explained elsewhere.
IMAGE/TEXT INTEGRATION
1. Uses the star that the magazine are interviewing as a draw if readers are perhaps flicking through the magazine looking for something interesting.
2. Other pictures relating to side articles; "royal appointments". There is a lot of visual stimuli for the audiences to take in on this page alone. This is especially good as all of the pictures are related to the article and nothing feels out of place; otherwise this would have been a lot more noticeable.
MAIN HEADING/TITLE
1. As explained with connotations/denotations, the word "megastar" alone draws the audience in fully, and sensationalises the content of the magazine. This makes it more likely for the audience to watch the featured program.
HOUSE STYLE
1. Features bright colours to reflect star's personality and media presence, pinks and purples. This makes the audience connect the two and makes the page as a whole feel more consistent and true to Dame Edna's brand. This makes the colours seem to stick out less; they would be more noticeable if they felt out of place or perhaps even clashed with the colours in the main image.
TARGET AUDIENCE
1. The audiences that read TV guides/magazines are often casual readers of all ages, looking most often for something interesting to watch or for something to catch their attention. Fittingly, the double page spread article needs to jump of the page to the reader and hook them in as quickly as possible. This article does this well.
SHOT TYPES
1. long shot
  1. Also connotes the costume is of importance or relevance; Dame Edna being a drag queen will often wear elaborate costumes, so this is focused on in this shot.
  2. This connotes that it is wanted for the readers to see full body, and emphasises the friendly fun pose, making them seem more interesting in the article and more likely to read about the star and program.
2. mid shot
  1. Shots in smaller images are mid-shots, friendlier and closer to camera to be inviting for the audience, making them feel more close to the subject.
  2. Similarly to the long shots focusing on constue, these focus on Dame Edna's make-up, an important aspect of the drag aesthetic. This leads the audience to be more intrigued by the star.
DATE AND ISSUE NUMBER?
1. The date and issue numbers are most often seen exclusively on contents page and front cover; as this is an article from the middle of the magazine there is no necessity for them to be there.
RULE OF THIRDS
1. This is arguably challenged, as the double page spread seems to be more in halves. HOWEVER, it is important to note that being a double spread, there will be two separate pages. It seems the separate article on "Dame Edna's royal appointments" as well as the supplementary pictures are both in hotspots where the readers attention is already drawn to. This makes them quickly picked up on by the audience and taken in by the audience straight away.
BORDERS ON IMAGES?
1. The dotted border around the separate article comes across as casual, inviting, friendly, suiting the overall feel of the page and house style. This makes the audience more compelled to "stay on the page" if it is aesthetically pleasing, meaning they will have read a large reach of the articles, most likely all of it.
2. It also carries over the dots in background of main image, subliminally creating a consistency on this one page alone. This consistency gives the magazine a professional feel.
MASTHEAD?
1. Here, the star's name in place of the masthead as an overhead for the article to allow audiences to easily identify who the article is about, if it weren't clear enough already.
CAPTIONS IN PICTURES
1. Here, the caption tells readers the photographer of the images. This is important for the magazine to give credit for the images used.
2. The other caption here is a GRAB QUOTE.
USE OF SPACE
1. Features are cluttered and packed quite close together, seems like loads more information for the audience to dig their teeth into, making the article more interesting and wanting them to read it.
2. There is whitespace visible as to make the page seem less overwhelming for the reader, while at the same time no skimping on or compromising any of the content,
OVERALL IMPRESSION
1. The overall of this double page spread alone is that the program will be fun, entertaining and actually interesting. This is a combination of the house style and its consistency, the main image, the connotations/denotations, the by line and overall layout.
DROP CAP
1. The "I" is a drop cap here, indicates start of article for easy identification of article's start, making the page easier to navigate than had it otherwise been absent.
DENOTATION
1. "Megastar" literally would mean a celebrity with fame reaching perhaps an international level. Dame Edna is most certainly a megastar, and so the audience immediately are drawn to the article with the mention and focus on such a huge personality, making the article and related TV programming more appealing and interesting to the audience. This may also draw in audiences who hadn't considered the article/program.
2. "THE TRUTH" also senationalises the article, making the article seem gritty and may include juicy gossip which audiences may be interesting. Such buzz words will intrigue the audiences reading the magazine and article.
CONNOTATIONS
1. In main image having Edna's name in lights makes her seem a more famous person, as the connotations of "a name in lights" is Hollywood and fame. This is a deliberate choice on the part of the magazine editors to create this feeling.
2. "Megastar" also intensifies the feelings of fame with connotations of the start perhaps being that next level of "star" and being more important than they perhaps could be.
GRAB QUOTES
1. This is designed to draws reader in with quote from the article, seems endearing and fun in this case, makes article seem more intriguing.
BY LINE
1. Underneath main title to give audience quick information related to the article, as well as draw them in with buzz phrases such as "THE TRUTH".
EDITOR'S NOTE
1. Editorials are often found only in the contents page, and as this is a double page spread, it is fittingly absent.

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	Created by eurotom over 9 years ago