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196823
Opportunities for Business Growth
Description
CBA Progress Report 3
Mind Map by
Vhia Rose
, updated more than 1 year ago
More
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Created by
Vhia Rose
over 10 years ago
33
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Resource summary
Opportunities for Business Growth
Additional information and assistance for transition to Australia
Target
Students
Expats
High net wealth families
Specialised products and services
Alliances with local banks
Local Bank Promotions
Marketing overseas
Billboards
TV Ads
Financial Magazines
Home Loans Products
Increased advertising for CBA home loans
Investment game app
Helps to educate and empower the public
Helps to promote real estate investment
Partnership with Domain to sponsor each other's products
Acts as advertising for CBA home loans
Market revival
Australian dollar depreciation
Increase in foreign investment
Increasing house prices
Higher mortgage potential for buyers
First home saver account maturity
Tap into CBA's younger customers
Offer free home loans and real estate investment advice
Expansion into Asian markets
Opportunities to expand on institutional banking arm
Indian business opportunities in technology and consumer durables
Vietnam - the new manufacturing hub for big corporations
Profitable business private banking markets
Japanese economic recovery
Wealthy businessmen and families
Achieving a more global presence
Promote online banking to limit requirement of branches
Media attachments
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