The repetition of the same sound at the start of words in close proximity. This draws attention to
the phrase and makes it more memorable. Can also create an onomatopoeic effect.
Allusion
An indirect reference to a person or event. These may be, but not necessarily, people and events in
mythology or history.. An allusion can create an added dimension to an image ofter by comparison
to similar qualities.
Antithesis
Placing contrasting ideas or terms close together to emphasise their difference and give the effect of
balance. Eg. "For fools rush in where angels fear to tread."
Apostrophe
A direct address to a person or personified idea. Eg. "Oh death! Why art thou so cruel?"
Assonance
Repeating the same vowel sounds in words of close proximity. This draws attention to the phrase
and makes it more memorable. Can also create an onomatopoeic effect.