Business Intelligence for New-Generation Managers

Business Intelligence for New-Generation Managers

1. Chapter 1: On the Advent of Operational Perspectives in Business Intelligence

2. 1. INTRODUCTION

   • This chapter ’s goal is therefore to analyze BI in terms of different management tasks. It provides a literature overview of similarities and differences, as well as development trends.

3. 2. The Understanding of BI in Context of Data an their Managerial Usage Level

   • BI was introduced to support a decision making in organizations
     • Business intelligence (BI) is a broad category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make better decisions.
   • BI gathers, stores, and analyzes data to produce information and knowledge for purposive decisions. BI can be classified into five distinct categories: artificial intelligence, usage to achieve financial benefits, improvement of overall decision making, BI project management issues and application strategies for BI tools and technologies, BI considers structured, unstructured, as well as mobile and sensor based content

4. 3. Method

   • The method follows a common phase-oriented approach

5. Results

   • 4.1 Analysis of Application Areas
     • The classification’s industry profile consists of ten specific and one overarching group
     • The year 2009 serves as split criterion, because there is the most balanced number of the publications. The ratio of papers on operational BI has increased for all industry groups. The focus has changed in seven of eleven groups
   • 4.2 Analysis by Text Mining
     • We retrieved the data separately und built two different collections of the papers’ abstracts on strategic and operational BI. Every corpus uses the corresponding paper abstracts as vector source.
     • The most frequent strategic terms are information, management, and decision. They are interpretable as key elements stretching the relation of BI and strategic decisions. The terms customer, marketing, or competitive indicate a market orientation.
     • The discussion demonstrates that the relation of BI and strategic or operational decisions is characterized by the meaning of common terms and not by different terms
   • 4.3 Discussion of Topics on Strategic and Operatonal BI
     • The topics on strategic BI address different areas of organizational management and control.
     • The topics on operational BI focus in contrast to strategic BI on technological and application driven aspects

6. 5. Conclusion

   • Strategic and operational management tasks are characterized by different BI topics. The BI support of strategic decisions is associated with managerial concepts regarding corporate governance and information management.
   • The motivation of contributions to operational BI is not only practice-oriented, but also of scientific interest

7. COMENTRIOl capítulo nos deja como concluisión las diferentes formas en las que se puede utilizar BI para resolver un mismo problema. Fue interesante ver e identificar los diferentes approaches que pueden llegar a tener y el significado que se le puede dar a cada visión que todas ellas ayuden a un mismo objetivo.