Business Intelligence for New-Generation Managers

Business Intelligence for New-Generation Managers

1. Business Intelligence 2.0

2. 1. New Opportunities

   • use the term “Business Intelligence 2.0” to emphasize that the type of data analyzed is user generated and structured differently from other systems for BPM, CRM or ERP

3. 2. Overview of Types of Data and Analysis Methods

   • 2.1 Activities
     • Almost all functions within such a system create usage data
     • Possible approach: Detailed data, such as the number of different contents, are often provided by the ESN itself and are most often aggregated and visualized via some kind of dashboard, Discussion Usage data are logged automatically and continuously by the different mechanisms
   • 2.2 Content
     • During a genre analysis content is analyzed manually with the aim of identifying certain ways of communication that are regularly used by a group and serve a defined social purpose
   • 2.3 Relations
     • A social network analysis shows connections that are not visible using other analysis methods.
   • 2.4 Experiences
     • In order to determine usage practices it is necessary to ask the users directly about them.The collection of such qualitative data offers a good way to triangulate the results obtained so far from other data dimensions.

4. 4. Conclusion

   • The communication inside a connected organization makes a wide range of different data (Activities, Content, Relations, Experiences) available for analysis.

5. Me pareció importante los tipos de datos que se deben analizar y cómo estas se separan para llegar por diferentes enfoques a contestar las preguntas y entendamos la información con la que se cuenta