Sophisticated, formal and thin - not distracting and
represents the seriousness of my documentary
Elegant to attract my older demographic and artistic
and stylised to attract my younger demographic
Examples
Don't Stop the Music: bold, messy,
painted-like to represent the young audience
and primary school children characters
Blurred Lines: The Battle of the Sexes: Mimics the
Twitter font to represent the documentary's focus on
how social media communicates and shares sexism
Ancillaries - Times New Roman body, Arial for
information and bold Georgia for titles:
conventional to the exhibitors