Fundraising

Milly Kay
Mind Map by Milly Kay, updated more than 1 year ago
Milly Kay
Created by Milly Kay almost 5 years ago
23
2

Description

the act of raising money for the funding of work carried out by a charity by asking for it Source: http://www.institute-of-fundraising.org.uk/guidance/five-minute-fundraiser/#!prettyPhoto

Resource summary

Fundraising
1 TARGET RIGHT AUDIENCES WITH THE RIGHT MESSAGE
2 Techniques
2.1 Trusts and Foundations
2.1.1 Trustees or Group of funders
2.1.1.1 Set up by
2.1.1.1.1 Private individuals
2.1.1.1.1.1 Major donar
2.1.1.1.1.1.1 An individual that can donate an amount that makes a large impact to the charities work
2.1.1.1.1.1.1.1 perseverance and patience
2.1.1.1.1.1.2 What is their MOTIVATION
2.1.1.1.1.1.3 Legacy funding
2.1.1.1.1.1.3.1 Leaving gift in your will
2.1.1.1.1.1.3.1.1 Donors like to see values of the charity
2.1.1.1.1.1.3.1.1.1 Look for long term charities that will be living up to expectations
2.1.1.1.1.1.3.1.1.1.1 Would l ike to hear more about the BIG PICTURE behind the charity's long term ambitions
2.1.1.1.1.1.3.1.1.1.1.1 The WHY!!! behind the charity
2.1.1.1.1.1.3.1.1.1.1.2 TALK POSITIVES RATHER THAN NEGATIVES
2.1.1.1.1.1.3.1.1.1.1.3 Pledges are not definite
2.1.1.1.1.1.3.2 Pecuniary Legacy
2.1.1.1.1.1.3.2.1 Donation of set amount
2.1.1.1.1.1.3.2.1.1 Looses value over time
2.1.1.1.1.1.3.3 Residual Legacy
2.1.1.1.1.1.3.3.1 % of what is left
2.1.1.1.1.1.3.3.1.1 Retains value over time
2.1.1.1.1.1.3.4 Long term funding for charities
2.1.1.1.1.1.4 MD = Average annual donation x 20 or 25
2.1.1.1.1.1.5 Solicitation process
2.1.1.1.1.1.5.1 Identify and Research
2.1.1.1.1.1.5.1.1 Plan
2.1.1.1.1.1.5.1.1.1 Engage
2.1.1.1.1.1.5.1.1.1.1 Ask
2.1.1.1.1.1.5.1.1.1.2 Stewardship
2.1.1.1.1.1.5.1.1.1.2.1 project info, weekly emails, annual report
2.1.1.1.1.1.5.1.1.2 Why donate?
2.1.1.1.1.1.5.1.1.2.1 event invites, board, commitee,visits, meetings
2.1.1.1.1.1.5.1.2 portfolio
2.1.1.1.1.1.5.1.3 Accurate data
2.1.1.1.1.1.5.2 Ethics of controversial donors
2.1.1.1.2 National lottery
2.1.1.1.3 Family trusts
2.1.1.1.3.1 Distribution of personal donations
2.1.1.1.3.1.1 Sainsburys family trust
2.1.1.1.4 Companies
2.1.1.1.4.1 Distribute donations from company profit
2.1.1.1.4.1.1 Santander foundation
2.1.1.1.4.1.2 Shell Foundation
2.1.1.1.4.2 Livery company funds
2.1.1.1.4.2.1 Supports close to their memebership
2.1.1.1.5 Community foundation
2.1.1.1.5.1 Endowment pots
2.1.1.1.5.2 Local area
2.1.1.2 Letters
2.1.1.3 Proposals
2.1.1.4 Grants
2.1.1.5 Professional donars
2.1.2 Donate money
2.1.2.1 inves funds: make donations on the interest
2.1.3 Criteria is different for every trust or foundation so apply to each individually
2.1.3.1 Eligability?
2.1.3.1.1 Educaction
2.1.3.1.2 Local project
2.1.3.1.3 Particular size
2.1.3.1.4 Familiar charities
2.2 Direct Marketing
2.2.1 Large groups
2.2.1.1 One off donations
2.2.1.2 Continual donation
2.2.2 Types
2.2.2.1 Email
2.2.2.2 SMS
2.2.2.3 Letter through door
2.2.2.3.1 door drops
2.2.2.4 Telephone call
2.2.2.5 Appeal in news paper
2.2.2.5.1 inserts in magazines
2.2.2.6 online appeal
2.2.2.7 Radio
2.2.2.8 TV
2.2.2.9 Legacy Funding
2.2.2.9.1 Specialist solicitors
2.2.2.9.1.1 Will advice
2.2.2.9.1.2 Support for members
2.2.2.9.2 Annual legacy conference
2.2.2.10 annual fund membership
2.2.2.11 special appeals
2.2.3 Static Funding and Collection
2.2.3.1 Leaving tin at a shop
2.2.3.2 Face to face fundraising
2.2.3.2.1 Street bucket collection
2.2.3.2.1.1 poditioning of fundraisers dependant on target
2.2.3.2.2 Door to door
2.2.3.2.3 Look for long term charities that will be living up to expectations
2.2.3.2.4 Gather a sense of numbers who would be interested in leaving a legacy
2.2.3.2.4.1 Pledges are not definite
2.2.4 ultimate aim
2.2.4.1 gift to charity
2.2.5 Target donars
2.2.5.1 profitable and personal relationship
2.2.5.1.1 recruitment
2.2.5.1.2 engagement/re-engage
2.2.5.2 long term returns are high
2.2.5.2.1 life time value of donors
2.2.5.3 £, projects, how it will be used
2.2.5.4 segment into groups to increase chance of donations
2.2.5.4.1 recencey frequency and value tool
2.2.5.4.1.1 can measure response
2.2.5.4.1.1.1 analyse response to create higher sucess
2.2.5.4.1.1.1.1 can generate lots of info on the donors over the years
2.2.5.4.1.1.1.2 time, planning and good data base, accuracy
2.2.5.4.2 age, gender, how &why, types of interest
2.2.5.4.3 generic or specific
2.2.5.4.4 feedback to suit
2.2.6 THEME, SLOGAN, LOGO
2.2.6.1 COPY WRITING DESIGN AND PRODUCTION
2.2.7 COSTLY
2.2.7.1 NO GUARANTEE
2.3 Corporate fundraising
2.3.1 PARTNERSHIP = WIN WIN BASES
2.3.1.1 can rais funds and profile of organisation
2.3.1.1.1 Charity of the year
2.3.1.1.2 Match funding
2.3.1.1.3 Sponser events
2.3.1.1.4 cause related marketing
2.3.1.1.5 Gifts in kind
2.3.1.1.5.1 Free advice
2.3.1.1.5.1.1 Legal
2.3.1.1.5.1.2 Financial
2.3.1.1.5.1.3 Specialist solicitors
2.3.1.2 Take care with VAT
2.3.1.3 Increasing company sales
2.3.1.4 Brand differation
2.3.1.5 Enhancing brand image
2.3.1.6 Improved employee recruitment
2.3.1.7 Shared values with target markets
2.3.1.7.1 Moral and retention
2.3.1.8 Enhanced government relations
2.3.1.9 Branded company bases
2.3.1.10 Reaches new customer segments
2.3.1.10.1 linking with communities
2.3.1.11 Improving goodwill
2.3.2 Variety of options and motivations
2.3.2.1 direct donation
2.3.2.2 Staff
2.3.2.2.1 Payroll Giving
2.3.2.2.2 Give as you earn
2.3.2.2.3 Office donations
2.3.2.2.4 Volunteering
2.3.2.2.4.1 Pro bono gift
2.3.2.2.4.1.1 Collecting funds in shops
2.3.2.2.4.1.1.1 Selling merchandise
2.3.2.2.4.1.1.2 Discretionary addition to bill
2.3.2.2.4.1.1.3 cause related marketing project
2.3.2.2.4.1.2 PUBLICITY
2.3.2.2.4.1.2.1 New supporters
2.3.2.2.4.1.3 More income
2.3.2.3 Shares
2.3.2.4 sponsor events etc
2.3.2.5 Goods or products
2.3.2.5.1 Gift in kind
2.3.3 Projects
2.3.4 scholarship
2.3.5 items
2.3.5.1 minibus
2.3.6 What are companies worried about
2.3.7 What are your objectives?
2.3.7.1 raise funds
2.3.7.2 Increase brand awareness
2.3.7.3 Find new doors
2.3.7.4 FITTING TOGETHER
2.3.7.4.1 VALUES
2.3.7.4.2 BRAND
2.3.7.4.3 OBJECTIVES
2.3.7.4.4 STRUCTURES
2.3.7.4.5 SIZE
2.3.7.4.6 ETHICS!
2.3.7.4.6.1 ETHICS POLICY
2.3.7.4.6.2 Opportunity to influence change
2.3.8 How donation will be used in terms of economic benefot
2.4 Community fundraising
2.4.1 Events
2.4.1.1 New individual donars
2.4.1.2 Gives donor, volunteers etc recognition for their support
2.4.1.3 Volunteers
2.4.1.3.1 recruitment
2.4.1.3.1.1 Work and time scale
2.4.1.3.1.1.1 Planning skills
2.4.1.3.1.1.2 think ahead
2.4.1.3.1.1.3 diplomatic
2.4.1.3.1.1.4 enjoy working with people
2.4.1.3.2 motivation?
2.4.1.4 private/public
2.4.1.5 themes
2.4.1.5.1 Gala
2.4.1.5.2 Villiage fairs
2.4.1.5.3 Bake sale
2.4.1.5.4 Sporting
2.4.1.5.4.1 Fun runs
2.4.1.5.4.2 Challenge events
2.4.1.5.4.2.1 3 peaks challenge
2.4.1.5.4.2.2 Tough Mudder
2.4.1.5.4.2.2.1 3rd party event
2.4.1.5.4.2.3 Triathelon
2.4.1.5.4.2.4 marathon
2.4.1.5.4.2.4.1 3rd party event
2.4.1.5.4.3 dragon boat races
2.4.1.5.5 Cultural
2.4.1.5.6 musical
2.4.1.5.6.1 live music
2.4.1.5.6.2
2.4.1.5.7 religious
2.4.1.5.7.1 Christmas carol concerts
2.4.1.5.8 parties
2.4.1.5.8.1 Ball
2.4.1.5.8.2 cocktail party
2.4.1.5.8.3 product launch parties
2.4.1.6 planning
2.4.1.6.1 smart objective
2.4.1.6.2 cost/benefit
2.4.1.6.2.1 budget
2.4.1.6.2.1.1 3 quotes
2.4.1.6.2.2 how to raise funds
2.4.1.6.2.3 additional costs
2.4.1.6.2.4 calculate break even point
2.4.1.6.2.5 tax
2.4.1.6.3 time scales
2.4.1.6.4 commitees
2.4.1.6.5 Gantt chart
2.4.1.6.6 risk assessment
2.4.1.6.6.1 bad weather
2.4.1.6.6.2 public transport failure
2.4.1.6.6.3 power failure
2.4.1.6.6.4 lack of safety equipment
2.4.1.6.6.5 helps having a back up plan
2.4.1.6.7 guests
2.4.1.6.8 venue
2.4.1.6.9 materials needed
2.4.1.7 clear directions to volunteers
2.4.1.8 evaluation phase
2.4.1.8.1 monitor objectives
2.4.1.8.2 thank yous
2.4.1.8.3 feedback forms
2.4.2 Raise awareness, profile and funds. EDUCATE, networking
2.4.2.1 validity and reliability
2.4.3 schools
2.4.4 Clubs
2.4.5 Rotary clubs
2.4.6 Professional Networks
2.4.7 Volunteering
2.4.8 Pub Quiz
2.4.9 Sponsoring individuals in a community doing an event
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