Introducing Strategy

Lynsey Jones
Mind Map by Lynsey Jones, updated more than 1 year ago
Lynsey Jones
Created by Lynsey Jones over 6 years ago
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Bacharel Strategy Management Mind Map on Introducing Strategy, created by Lynsey Jones on 09/28/2013.
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Resource summary

Introducing Strategy
1 What is Strategy?

Annotations:

  • It's the long-term direction and scope of an organisation to achieve advantage in a changing environment through configuration of resources and competences with the aim to fulfill stakeholders expections Johnson  & Scholes 2008
1.1 A good strategy has three characteristics: FIT DISTINCTIVENESS SUSTAINABILITY
2 Strategic Management

Attachments:

2.1 The Exploring Corporate Strategy Model
2.1.1 Strategic Position

Annotations:

  • Position is influence by: external enviroment Internal strategic capability expectation and influence of stakeholders Think PAC - P = ECCP
2.1.2 Strategic Choices

Annotations:

  • Choice include: Underlying base of strategy at Corporate and Business levels Direction and methods of development Think PAC, C = BCIEI
2.1.3 Strategic Action

Annotations:

  • Concerned with issues such as: Structuring Resourcing In order to enable future strategies and managing change Think PAC, A = POCPR
3 Decision Levels
3.1 Corporate

Annotations:

  • concerned with organisations overall purpose and scop
3.2 Business

Annotations:

  • How to compete successfully in market
3.3 Operational

Annotations:

  • How resources, process and people can effectively deliver corporate and business strategy
4 Studying Strategy
4.1 Strategy Content

Annotations:

  • Concerned with nature of different strategic options
4.2 Strategy Process

Annotations:

  • Concerned with processes such as: Making strategic decisions strategic change
4.3 Developing approaches
4.3.1 Complexity Theory

Annotations:

  • Drawn from physical sciences, used to help manage messy world orgs. Hands off methods of complexity theory rather than heavy handed  approaches to traditional management.   theory is Inspirations in the ideas lens
  • Accoriding to reserchers Ralp Stacey & Kathy Eisernhadt,  Complexity principles can be used to achieve order and progress.  
4.3.2 Strategy Discourse

Annotations:

  • Resercher such as David Knights draw on sociological theories of language(the way in which we talk about orgs) shapes what actually goes on.  Highlights how mastery of strategic langauge and jargon can be a 'resource' for management in gaining influence and power.   Encapsulated in strategy as discourse lens
4.3.3 Strategy-as-Practice

Annotations:

  • built on sociological and psychological traditions, examines the actual practice of managers in strategy understanding techniques and activities involved
5 Four Strategy Lense
5.1 Design lens

Annotations:

  • Views strategy in logical analytical ways
5.2 Experience lens

Annotations:

  • Views strategy as a product of individual and orgainsational culure
5.3 Ideas len

Annotations:

  • Views strategy as emerging from ideas within and around organisation
5.4 Discourse lens

Annotations:

  • highlights role of strategy language in shaping understanding within organisation and points to importance of being able to talk this language effectively.

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