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Strategy & Planning Chapter 4

Raquel Fernández English

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Strategy & Planning Chapter 4

  1. GOALS

    • Focus on what you want to achieve and on how to do it
    • Whises ARE NOT goals
    • Limits and boundaries should not be exceeded
    • Effective goals = concrete, specific & measurable
  2. STRATEGY

    • Plan to accomplish goals and the action sequences that will lead to this
    • TACTICS ARE NOT STRATEGIES
      • Tactics = short term and adaptive moves
      • Strategies = stability, continuity and direction
    • Alternative situational strategies: The negotiator must determine the relative importance and priority of the two dimensions in the desired settlement.
  3. FLOW OF NEGOTIATIONS

    • key steps
      • Preparation
        • Relationship building
          • Information gathering
            • Information using
              • Bidding
                • Closing the deal
  4. IMPORTANT STRATEGIES

    • Non-Engagement:
      • The presence of an alternative can influence the decision about whether to avoid negotiation in two ways.
    • Active Engagement strategies
      • Competition = win - lose
      • Accommodation = “I lose you win” (Important when considering relationships)

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Mind Map on Strategy & Planning Chapter 4, created by Raquel Fernández on 05/09/2020.
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