Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

1. Millennials have been identified as a driving force behind online shopping

2. A survey of 571 Millennials indicated a preference for online coupons and side-panel ads

   • Graphics are highly effective in grabbing their attention
   • Millennials will repeatedly visit a website that has competitive prices and good shipping rates
   • half of the respondents prefer advertising on YouTube and email updates. Almost 40% favor advertisements in the form of a game. By far the least favorite type of digital advertising is pop-up ads.

3. Millennials do not like pop-up advertising

4. Digital marketing is the practice of promoting products and services using digital distribution channels

   • referred to as e-marketing and includes digital or online advertising, which delivers marketing messages to customers

5. Millennials, also called Generation Y, are an essential ingredient in the development of e-commerce

6. Computers and mobile phones are commonplace tools for Millennials

7. Millennials access digital media on a daily basis and have the ability to communicate and purchase from a supplier anywhere in the world

8. The Internet, social networking, and inter-active technologies are empowering Millennials to be more active in the creation and advancement of products and brands.

   • The Internet can be referred to as a pull medium because consumers choose the content they view.
     • There is a growing tendency for consumers to put more trust in the opinions of other consumers rather than company-generated information.
       • Extremely negative reviews had a stronger influence on attitude toward the brand than extremely positive product reviews
         • Word of mouth (WOM) is seen as more credible than advertising as it is perceived as having passed through the evaluation of ‘people like me’

9. Digital marketing strategies that are considerably more effective than others in grabbing the attention of Millennials, motivating repeat visits to a website, and soliciting online reviews.

10. Millennials respond to personalized messages

11. Personalization has also been shown to increase the level of loyalty a consumer holds toward a retailer

12. Millennials want lives that are less structured and allow more time for themselves.

    • The Millennials are the biggest generational group since the baby boomers. Their hefty size and buying power are making them attractive targets for many consumer industries.
      • characteristics to Millennials: investigative; freely expressive; and having the need to authenticate.

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