2566990
Description
Mind Map by Azul Lopez, updated more than 1 year ago
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Created by Azul Lopez
over 10 years ago
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Digital marketing strategies
that Millennials find
appealing, motivating, or
just annoying
- Millennials have been identified as a
driving force behind online shopping
- A survey of 571
Millennials indicated a
preference for online
coupons and side-panel
ads
- Graphics are highly
effective in grabbing
their attention
- Millennials will repeatedly visit a
website that has competitive
prices and good shipping rates
- half of the respondents prefer advertising on
YouTube and email updates. Almost 40% favor
advertisements in the form of a game. By far the
least favorite type of digital advertising is
pop-up ads.
- Graphics are highly
effective in grabbing
their attention
- Millennials do not like
pop-up advertising
- Digital marketing is the
practice of promoting
products and services
using digital distribution
channels
- referred to as e-marketing and includes digital or
online advertising, which delivers marketing
messages to customers
- referred to as e-marketing and includes digital or
online advertising, which delivers marketing
messages to customers
- Millennials, also called Generation Y, are an essential
ingredient in the development of e-commerce
- Computers and mobile phones
are commonplace tools for
Millennials
- Millennials access digital media on a daily
basis and have the ability to communicate and
purchase from a supplier anywhere in the
world
- The Internet, social networking,
and inter-active technologies are
empowering Millennials to be
more active in the creation and
advancement of products and
brands.
- The Internet can be referred to as a pull
medium because consumers choose the
content they view.
- There is a growing tendency for consumers to
put more trust in the opinions of other
consumers rather than company-generated
information.
- Extremely negative reviews had a stronger
influence on attitude toward the brand than
extremely positive product reviews
- Word of mouth (WOM) is seen
as more credible than
advertising as it is perceived as
having passed through the
evaluation of ‘people like me’
- Word of mouth (WOM) is seen
as more credible than
advertising as it is perceived as
having passed through the
evaluation of ‘people like me’
- Extremely negative reviews had a stronger
influence on attitude toward the brand than
extremely positive product reviews
- There is a growing tendency for consumers to
put more trust in the opinions of other
consumers rather than company-generated
information.
- The Internet can be referred to as a pull
medium because consumers choose the
content they view.
- Digital marketing strategies that are
considerably more effective than
others in grabbing the attention of
Millennials, motivating repeat visits
to a website, and soliciting online
reviews.
- Millennials respond to
personalized messages
- Personalization has also been shown to
increase the level of loyalty a consumer
holds toward a retailer
- Millennials want lives that
are less structured and allow
more time for themselves.
- The Millennials are the biggest generational
group since the baby boomers. Their hefty size
and buying power are making them attractive
targets for many consumer industries.
- characteristics
to Millennials: investigative;
freely expressive; and
having the need to
authenticate.
- characteristics
to Millennials: investigative;
freely expressive; and
having the need to
authenticate.
- The Millennials are the biggest generational
group since the baby boomers. Their hefty size
and buying power are making them attractive
targets for many consumer industries.
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