Our Social Groups

katherine martin9800
Mind Map by katherine martin9800, updated more than 1 year ago
katherine martin9800
Created by katherine martin9800 about 5 years ago
153
0

Description

media course work - why social groups fit into production
Tags

Resource summary

Our Social Groups
1 LEADING EDGE
1.1 Living for the here and now
1.1.1 Meaning they'd watch our production because it's new
1.2 They’re dedicated to pursuing their craft, creating and developing new ideas
1.2.1 Making them part of the niche audience we're aiming towards
1.3 highly influential and attuned to the coolest brands
1.4 they’re fully committed to staying ahead of the curve
1.4.1 Meaning they'd want to be the first to watch our production, and then spread it around the other groups
2 ALTERNATIVE
2.1 schewing the mainstream and what it stands for, it’s about authenticity
2.1.1 This means due to our production being aimed towards niche audiences, they're more likely to watch it because the mainstream won't be as interested
2.1.1.1 driven by the need set themselves apart from the mainstream
2.2 they’re determined to be different – but do it together
2.2.1 Alternative is a very large audience number, meaning it would be worthy - especially in England to aim our production towards this social group. As the numbers are even growing as the need to be an individual grows.
2.3 Internet culture means the alternative lifestyle has never been so accessible
2.3.1 Which again means the numbers are building and our production will appeal to more of an audience- due to social media that alternatives depend on to document their lives.
2.4 the Internet gives them unparalleled access to pop culture and Nerd icons are taking over screens around the world
Show full summary Hide full summary

Similar

Art photographs
jordanday05
Types of Documentaries
Toni Kukuruzović
Media theories and audience research
Chloe Cotterill
AS Media Studies Terminology
Mourad
AS Media Revision Flashcards
mechanicalsloth
A2 Media Studies: Representation
CharlottePower96
MEDIA THEORIES
kit-kat-98
Vietnam Role of Media
Megan Booth
Uk, European & Global Institutions
Nick Drewe
How does my media product represent particular social group?
rutendomsonzams
"Social media"
Guillermo Acosta