Business Information Systems Weeks 4-6

Business Information Systems Weeks 4-6

1. Competitive Advantage Week 4 LO1

   • Competitive Advantage is temporary
     • Toy Story represents how competitive advantage is based on power and ability
   • A product or service an organization's customers place a greater value on than similar offerings from a competitor
     • Competitors ALDI AND LIDL
       • Three ways to achieve a sustainable advantage = 1. Cost leadership. 2. Differentiation. 3. Focus
         • michael Porter "Competitive Advantage"
       • Advances with technology, For example LIDL have started a new app which gains discount on certain products and ensures the customers return
   • WHAT I LEANRED: I learned that in todays society competitive advantage is dependent on advances in technology. How the competitors can have an advantage with new innovative ways with technology

2. Generic Strategies & Five Forces. Week 4 LO2

   • Generic Strategies= 1. Low Cost. 2. Differentiation
     • 1. Low Cost. Example, Aldi and Lidl sell more own brands and have a smaller shop to keep costs low
       • Operational Effectiveness. Innovation,, eg, Apple, new products more advanced as technology develops
       • Narrow to Broad= Ryan Air selling flights to now expanding their market. to a Customer Experience (Hotel packages etc)
   • Five Forces Model
     • Primary: Overall attractiveness of the industry & Secondary: Position of the firm in the industry
     • Buyer Power and Impact Factors
     • Examples: APPLE= Buyer Power, choices in mobile phone market.

3. Decision Making Week 5 LO1

   • Life is a matter of choice- Barry Schwartz, Paradox of Choicd
     • More Options you have, the less satisfied you are with your decision
   • Managerial Roles= 1. Interpersonal Roles. 2. Informational Roles. 3. DECISIIONAL ROLES
     • Henry Mitzberg (1978)
   • Decision making requirements= 1. Right decision (adequate). 2. Right timeframe (efficient). 3. Ability to implement

4. Week 5 LO2 Decision Frameworks

   • Types Of Situations= Structured , Semistructured and Unstructured
     • Different types of information systems to match different decisions
     • - Operational Control - Management Control -Strategic Planning - Support needed
     • EIS DSS TPS

5. LO1 Week 6 Hardware

   • HARDWARE- Early Concepts- Victorian England, Charles Babbage: Difference Engine, Analytical Engine
   • Inventing Digital - Antansoff and Berry. Difficulties for a computer base 10. Base two easier (0+1)..... Capacitors for computer to remember.. Regenerated process, ABC replica
   • ENIAC- Eckert&Mauchly: IF they could get 100,000 pulses per second. ENIAC to UNIVAC- Input, processor, control , memory (date , program), output
   • LYONS COMPANY:LEO. Graduate recruitment programme.... Lyons Electronic Office. Worlds first business computer, business information purposes, LEO&LEO 2. (1954)- Accounting Revolution Sub company Leo Computers ltf
   • GIANT AWAKES: (Thomas J Watson Snr)- IBM- Focuses on data processing&tabulation, sales organization, innovative machines, leasing not selling