Stereotype: an oversimplified, generalised set of
ideas we have of others. FOR EXAMPLE, secondary
head teachers are strict, intimidating, scary and
male
ADVANTAGES OF
HOLDING STEREOTYPES
enable us to
remember
information about
other people
helpful when we need to make
a snap judgement - when we
dont have the time to form a
full impression of everyone we
meet
enable us to fit in with our own group and
feel a sense of belonging
enable us to respond
appropriately when we meet
others for the first time
DISADVANTAGES OF
HOLDING STEREOTYPES
most stereotypes
promote harmful
images
they may be
difficult to
overcome once
learnt by children
we can make
mistakes about
people when
meeting them for
the first time
stop us from seeing the
real person when we
meet someone for the
first time
KEY STUDIES
WILLIAM AND BEST
AIM: T o investigate the extent of sex stereotyping
across 30 countries.
METHOD: Participants were given a list of over 300
characteristics. They were asked to state whether the
characteristic is more likely to be associated with men,
women or both.
RESULTS: Across 30 countries, the same characteristics
tended to be associated with men and women.
Females: warm, understanding,emotional. Men:
reckless, hard-headed, determined.
CONCLUSION: The findings from his cross-cultural study
suggest that there are commonly held stereotypes for both
men and women.
RUBIN ET AL
AIM: To find out if new parents
stereotype their babies.
METHOD: Parents were asked to
describe their new babies within
24 hours of birth.
RESULTS: They found that parents of
boys: alert and strong, parents of girls:
soft and delicate.
CONCLUSION: They concluded that parents
stereotype their children from a very early
age despite no stereotypical behaviour being
shown. stereotypical behaviour can be
shown by parents prior to birth eg. by
painting rooms pink/blue.
PRACTICAL IMPLICATIONS:
1.there is an increased awareness
that children do observe and imitate
those around them
2.especially role models in from the media
3. this led to a change in the way characters in children's TV
are portrayed to prevent children from growing up believing
that all females want to stay at home and are incapable of
doing manual jobs
PREJUDICE
A rigid set of attitudes or beliefs towards
particular groups of people. These are
usually negative but not always.
EXAMPLE.
DISCRIMINATION.
The way an individual behaves towards another person as
a result of their prejudiced views.
EXPLANATIONS OF PREJUDICE AND DICRIMINATION
AUTHORITARIAN PERSONALITY- ADORNO
Adorno believes that you are likely to be
prejudiced if you are brought up by strict,
critical parents and have an authoritarian
personality
AIM: To find out if there is a
relationship between someones
personality types and prejudice
beliefs.
METHOD: Hundreds of people were interviewed and tested the F-scale.
RESULTS: They found a relationship between personality traits and
prejudice views.
Conclusion: There is an authoritarian personality and people with
these characteristics are highly likely to be prejudice towards others.
EVALUATION
This study doesn't explain why
some people are prejudice to
some groups and not others.
Adorno only found a
relationship between
personality type and
prejudice. This cannot show
cause and effect
This study doesn't explain how
children with strict and critical grow up
with unprejudice views.
IN GROUPS/ OUT GROUPS- TAJFEL
Tajfel believes you are likely to be
prejudiced because you favor your
in-groups over your out-groups and
belive your in-groups to be superior
AIM:To show how easily people discriminate towards
their out group.
METHOD: 14-15 year olds were
randomly assigned to two groups. Each
boy was given a game to play where
they award pairs of points. They were
told that they can swap the points for
prizes at the end.
RESULTS: The boys awarded points by
choosing the pairings that made the
biggest difference between the two
groups, not the pairings that gave them
the most points.
CONCLUSION: People will discriminate against
others just because they are members of an
out-group.
EVALUATION
boys aged 14-15 year old used. Results cannot be
generalised to females and individuals of other ages.
Groups were artificially created so doesn't
reflect real life. In real life, the groups we
belong to mean something to us.
Other research using
participants of both genders and
all ages supported Tajfel's
findings. Just assigning people to
groups is enough to encourage
discriminatory behaviour.
COMPETITION- SHERIF
Sherif believes you are likely to be
prejudiced if you are in competition
with another group for a scarce
resources
AIM: To find out if prejudice develops when groups are in competition for
scarce resources.
METHOD: An American summer camp was
organised for 22 boys. They were split into
groups of two and the teams thought they were
the only group. Once each group settled in +
found a group identity, the groups were allowed
to discover each other. The staff introduced a
series of competition, the prize being a silver
cup.
RESULTS: Very quickly, the groups began calling
each other names and tried to attack each other.
CONCLUSION: Competition is a cause of prejudice.
EVALUATION
the groups and
competitions were artificial
and so they don't reflect real life
The boys were American so the
study is low in cultural validity.
The participants were 12 year old white
middle class boys. The results may not be
generalised to females, other ages and
other social classes.
HOW CAN WE REDUCE PREJUDICE AND DISCRIMINATION?
SHERIF
Once Sherif had created
prejudice between the 2
groups, his next aim was
to see if he could get the
boys to become friends,
he attempted to do this by
arranging joint activities
for them - trips to cinema
and meals
this did not work and the boys
continued to attack each other
and call names. he then set up a
situation where a truck was
stuck in the mud otherwise they
would not get dinner.
this was successful as the task could not
be completed without effort from all. He
concluded that coorporation on an
important task is one way of reducing
prejudice between groups
EVALUATION: The method may have only worked as his groups and the
prejudice between them were artificially created. However, his method
did show that if 2 groups work together to achieve a common goal,
prejudice can be reduced:
PRACTICAL IMPLICATIONS: Sherif's theory is difficult to put into practice in real life. There
may be tasks in communities that will need groups to work together to complete, but how
do you get the groups to join in?
ARONSON
He developed the JIGSAW method which
involved the students being mixed in race
groups each taking responsibility for a
part of the lesson. They had to become
experts and pass on the knowledge to
another group.
this technique proved successful as each
student was responsible for their own
learning as well as that of others
after interviewing the students
afterwards, the method had: enhanced
their self-esteem, increased their liking
of their classmates and improved their
perceptions of the other racial group
within the class
EVALUATION: The Jigsaw method did lead to prejudice between the racial
groups being reduced. However, once outside the classroom,
the positive racial perceptions cannot be generalised.
PRACTICAL IMPLICATION: Aronson's method can be
used to reduce prejudice in schools and workplaces but
cannot be generalised outside these settings.
ELLIOT
She let the children experience what it is like to
be judged by a physical characteristic you have
no control over - using colors of the eyes
AIM: T o teach her class what it felt like to be victims of
discrimination.METHOD: Elliot told her class the following: Blue
eyed children are smarter and better than brown eyed children.
Also said brown eyed children cannot use the drinking fountain
and play with the blue eyed children as they are lesser than them.
RESULTS: Reactions were immediate. Blue-eyed children:arrogant,
vicious, delighted. Brown-eyed: withdrawn, angry and sad. Elliot
reversed the experiment the next day, to find the same results
from the children. CONCLUSION: Elliot believed that getting the
children to experience first hand what it felt like to me prejudiced
and discriminated against.
EVALUATION: research could be considered unethical as the
children suffered from psychological stress. However when she
contacted the students 9 yrs later, they were more tolerant and
showed more empathy towards others than those who hadn't
experienced her lesson.
HARWOOD- CONTACT WITH GRANPARENTS.
AIM: To investigate children's views on the elderly.METHOD: Harwood asked
children and their grandparents about their relationship. He also asked the
children on their views of the elderly in general.RESULTS: Children who had
regular contact with their grandparents held positive views on the elderly.
CONCLUSION: Contact with grandparents is a good predictor of a child's
attitude towards the elderly.
EVALUATION: Information gathered from interviews isn't always reliable. There are children who don't
have regular contact with grandparents but still have positive attitudes towards the elderly.
PRACTICAL IMPLICATION: Research illustrates the importance of regular contact between
children and grandparents.