The big idea

The big idea

1. needs to be:

   • Simple: As simple that a child can explain it
     • Need: Has to serve a need of a customer
       • opportunity: There has to be an area of opportunity
         • Unique: Something that makes it unique
           • Vision: The idea need to have a vision of changing the world
             • Focus: If it doesn´t it will cease to exist.

2. Every great business starts with a great idea. from that idea springs a vision, and from that vision comes the opportunity to make your business a reality

3. Identify a problem that you would like to solve and then set an objetive for your idea.

4. A great way to generate ideas is by brainstorming a bunch of ideas individually

5. Also it is great to brainstorm in teams, you can follow these steps to do it with your team:

   • Try to generate solutions individually
     • Build on ideas of others, let the ideas flow, and don´t judge
       • stay focused and allow one conversation at a time
         • Be visual