293151
Description
Mind Map by emilykelly997, updated more than 1 year ago
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Created by emilykelly997
over 10 years ago
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Methods of internal expansion
- The firm can produce more of its current products to sell in its existing market.
- An attempt to increase market share on a larger scale - e.g. across the country.
- An attempt to increase market share on a larger scale - e.g. across the country.
- The business could sell current products into new markets.
- Launching the firms products in another country. e.g. expanding from the UK to the US
- Launching the firms products in another country. e.g. expanding from the UK to the US
- Launching a new product
- Line extension
- Diversification
- Line extension
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