Food Product Development

Food Product Development

1. Consumer Needs

   • Nutritional Requirements
     • Intolerances/Allergies
       • Dairy Products
       • Nuts
     • Age Bracket
     • Lifestyle Choices
       • Vegan
       • Vegetarian
       • Healthy
   • Environmental Considerations
     • Biodegradable Packaging
     • Use of organic produce
   • Technological Considerations
     • Need for reheating/freezing?

2. Trends in the Food Industry

   • Coconut flavours (e.g. coconut water)
   • Convenience
     • Ready to consume foods
       • On the go
   • Health foods

3. Marketing

   • Aimed at teenagers to young adults
     • Consumer need for convenience
     • 15-35?

4. Product

   • Smoothie
   • Acai bowl
   • Ingredients
     • Berries
     • Coconut
     • Banana
     • Chocolate