International marketing

Jessica Ramirez
Mind Map by Jessica Ramirez, updated more than 1 year ago
Jessica Ramirez
Created by Jessica Ramirez about 6 years ago
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Description

Concept, Process, Phases of International marketing.

Resource summary

International marketing
  1. Process
    1. Investigation
      1. Markets
        1. Competition
          1. Environment
            1. Behavior of consumer
      2. Designing strategies
        1. Segmentation
          1. Positioning
            1. Marketing
              1. Product
                1. Price
                  1. Square
                    1. Promotion
              2. Implementation
                1. Operation
              3. Phases
                1. Analysis of the situation
                  1. Determination of objectives
                    1. Development and selection of strategies
                      1. Action plan
                        1. Elaboration of budget
                          1. Control methods
                2. Concept
                  1. Process of planning and execution of a product or service, price, promotion and distribution, goods and services to create exchanges that satisfy objectives individual and organizational.
                  2. Entering international markets
                    1. A mode of entry into an international market is the channel which your organization employs to gain entry to a new international market
                    2. International economic institutions
                      1. Restrict barriers to international trade
                        1. Set a framework for trade policies
                          1. The international monetary fund
                            1. Guarantee financial stability
                              1. The world bank
                                1. Develop financial systems
                                  1. International trade organization
                                    1. work towards the liberalization of international trade
                        2. The World Trade organization
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