Service

Anthony Chan
Mind Map by Anthony Chan, updated more than 1 year ago
Anthony Chan
Created by Anthony Chan about 6 years ago
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Description

Mind Map on Service, created by Anthony Chan on 08/26/2015.

Resource summary

Service
  1. Key Features
    1. Intangible
      1. Heterogeneous
        1. Perisable
          1. Experience Based
          2. Service Market Triangle
            1. Service Marketing Mix
              1. Product
                1. Price
                  1. Place
                    1. Promotion
                      1. People
                        1. Physical Evidence
                          1. Process
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