Marketing Strategies

shaycrystal4
Mind Map by shaycrystal4, updated more than 1 year ago
shaycrystal4
Created by shaycrystal4 over 6 years ago
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Business Studies (Marketing) Mind Map on Marketing Strategies, created by shaycrystal4 on 11/10/2013.
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Resource summary

Marketing Strategies
1 Market segmentation, product/service differentiation and positioning
2 Products -goods and/or services
2.1 Branding
2.2 Packaging
3 Price including pricing methods -cost, market, competition-based
3.1 Pricing strategies-skimming, penetration, loss leaders, price points
3.2 Price and quality interaction
4 Promotion
4.1 Elements of the promotion mix -advertising, personal selling and relationship
4.2 The communication process -opinion leaders, word of mouth
5 Place/distribution
5.1 Distribution channels
5.2 Channel choice -intensive, selective, exclusive
5.3 Physical distribution issues -transport, warehousing, inventory
6 People, processes and physical evidence
7 e-marketing
8 Global marketing
8.1 Global branding
8.2 Standardisation
8.3 Customisation
8.4 Global pricing
8.5 Competitive positioning
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