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Cold War (1945-1975)

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conceptos basicos del mercadeo

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Mind Map on conceptos basicos del mercadeo, created by Yessika Yarce on 10/12/2021.

Mind Map by Yessika Yarce, updated more than 1 year ago

	Created by Yessika Yarce over 3 years ago

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Resource summary

conceptos basicos del mercadeo

marketin
1. marketing digital
2. marketing exitoso
  1. marketing empresarial
    1. producto
demograficos
1. geograficos
  1. personalidad
2. psicograficos
  1. ventaja buscada
    1. comportamiento de compra
estrategia de producto
cadena de valor
1. mercado
valor y costo
1. actitudes
  1. motivaciones
2. persepciones
intercambio
transaciones
relaciones
bienes
1. cultura
misión
1. vision
  1. valores
  2. dofa
    1. estrategia de porter
intereses
estrategia de producto

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