21. PEOPLE HAVE TO USE
INFORMATION TO MAKE IT STICK
1 There are two ways in which people can
1.1 The first one is by repetition
1.1.1 Repetition changes the brain
physically, when two neurons are
activated the connections between
them are strengthened and this is
how memories are stored.
1.1.2 Every time we repeat information,
neurons form a trace and the more
we repeat it, the more we are able
to retrieve information.
1.2 The second way people store information in
long-term memory and retrieve it is by using
1.2.1 Schemata is the connection of new
information to information that is
already stored. Just one schema helps
people organize information.
1.2.2 It is very important to point out what schema
the audience already has when you are trying
to relate new information to an audience, in
this way it will be easier for the audience to
learn and remember information.