IDEA DEVELOPMENT By: Brayan Martinez De Santiago

IDEA DEVELOPMENT By: Brayan Martinez De Santiago

1. Group1

   • Development of creative problem-solving ideas
     • Phases
       • Preparation
         • This phase comprises the period of detection and identification of the problem
       • Incubation
         • Get away from the problem and come back later to figure it out
       • Enlightenment
         • materializes in the final idea to solve or overcome the problem or challenge we are facing
       • Verification
         • involves the analysis and evaluation of the idea in order to refine it and determine whether it is the most suitable solution to solve our problem
   • Different problem solving methods
     • List of Osborn questions
       • This is a fundamental set of questions that are used to formulate as many approaches to the problem
     • Random word method
       • The development of this technique plans to associate any word or image that comes from a context in which it works
     • Morphological tables
       • It is based on the conception that any object of our thought is composed
     • Analogy
       • It is a comparison between objects, concepts or experiences
         • Function
           • Analogy helps us to understand novel theories or concepts, to explain scientific concepts
             • Characteristics of analogies
               • 1. The terms are not the same
               • 2. Things compared by analogy are not necessarily similar, it does not mean that there is absolute equality
               • 3. The meaning or a common characteristic between the terms is what will make the analogy possible. In other words, analogy implies similarity, but not equality
               • 4. It allows learning
               • 5. An analogy will illustrate a fact, a behavior or a situation
     • Brainstorming
       • Brainstorming is a group work tool that facilitates the emergence of new ideas on a given topic or problem
         • Steps
           • Define the issue to be addressed: first you must have a problem to be solved by this method
           • Form a group or team: each member can propose ideas for a possible solution
           • Establish clear rules: do not judge the ideas, propose one at a time, be creative, ideas only on the topic, etc
           • Analyze each of the proposed ideas: to find the best option for the solution of the problem

2. Group2

   • Osborn list of questions
     • are so named as they were defined by Alex Osborn. He is considered the creator of Brainstorming or Brainstorming
       • What are the Questions?
         • When? What kind of...? What kind of...? With what? Why? / Because it causes? For what? Which? In which? What? For what? / For which? About what? By means of what? Whose? / With whom? / To who? / For whom?
   • Random word method
     • The RANDOM WORDS or RANDOM INPUT technique is a variation of lateral thinking that is very easy to use. It is of great help to find new ideas, it gives us a different point of view
       • Techniques
         • Write lots of words on cards and put them in a ball or box. We close our eyes and they go out randomly
         • Open a dictionary or newspaper to a random page and choose a word
         • Use specific computer programs to obtain random words
   • Debugging of ideas
     • It is the process of new product development, In order to detect good ideas and discard the bad ones as soon as possible
       • Stages
         • Problem identification
         • Determine solution alternatives
         • Selecting an alternative
         • Implementation of the selected alternative
         • Determine the efficiency of the implementation and revise when necessary any of the stages of the process
   • Morphological charts
     • It is the set of names, figures or other data presented graphically, so that the relationship between them is noted
       • Used for
         • Its objective is to solve problems by analyzing the parts that compose it. It is based on the conception that any object of our thought is composed or integrated by a certain number of elements
           • Phases
             • In the first the problem or idea is analyzed
             • In the second a matrix is ​​created
             • In the third each function is related to the solution

3. Group3

   • CONCEPT DEVELOPMENT
     • Concept development is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions
       • BENEFITS
         • Enabling methodical investigation of all possible sources of solution ideas
         • Include all business stakeholders in the consideration and exploration of widely varying solution ideas
         • Evaluate previously rejected solution concepts
         • Effectively integrate fragmented solutions that are workable
   • PROTOTYPES AND MODELS
     • A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities
       • BENEFITS
         • Improved project tracking
         • Receive feedback quickly
         • Obtain reliable data
         • Work better with development teams
       • Types
         • Sketching
           • It is the first drawing made with pencil or pen on paper.
         • Low fidelity prototype
           • They are usually made in grayscale or black and white. With this type of prototype we will see the previous sketches enriched.
         • Medium fidelity prototype (Mockups)
           • This is the visual part of the project and must contain a wide range of details such as colors, typography, content, etc
         • High fidelity prototype (Mockup)
           • With the mockup we validate if the idea works or not
   • IMPACT THEORY
     • is useful to understand in which social situations a greater influence is produced
       • FACTORS
         • Strength
           • covers individual factors such as size, intelligence, and wealth
         • Immediacy
           • takes into account the recent occurrence of the event and other intervening factors
         • Number of sources
           • refers to the number of sources of influence
       • LAWS
         • The first law is the law of social forces
           • This law states that social impact is a function of the three factors in the previous section
         • The second law is the psychosocial law
           • the greatest social impact occurs when there is only one source
         • The third and last law is the law of multiplication and division of impact
           • the strength, immediacy and number of targets play a role in social impact
   • BRANDING STRATEGY
     • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding
       • OBJECTIVES
         • Loyalty to positioning
           • Any effort must build on the original brand promise
         • Satisfaction
           • Must satisfy a new need, in addition to the one previously satisfied by the product
         • Added value
           • Must become an added value of our product, taking the product promise further
         • Interest
           • It must show in some way that the consumer is the one who matters, and that these actions are intended exclusively for his benefit

4. Group4

   • PROOF OF CONCEPT
     • is an implementation, often abbreviated or incomplete, of a method or idea, carried out for the purpose of verifying that the concept or theory in question is capable of being exploited in a useful way
       • STEPS
         • Set goals ad requirements
         • Plan your project
         • Build a team
         • Dedicate enough resourses
         • Evaluate results
   • TECHNICAL VIABILITY
     • is evaluated before a certain requirement or idea to determine if it is possible to carry it out satisfactorily and in safe conditions with the available technology
   • MARKETING IMPACT
     • requires certain skills such as: research, concentration and interpretation by the staff involved in this situation
       • Factor
         • Practice market research
         • Prepare a plan based on the objectives set, considering the information provided by market research
         • Select the staff that will intervene in the development of the plan
         • Divide the program into stages setting target dates for each goal
         • Propose the plan to the company's management so that it can be authorized
   • COST-BENEFIT
     • analysis measures the relationship between the cost per unit produced of a good or service and the profit obtained from its sale
     • To know if a project is viable under this approach, the comparison of the B/C ratio found with 1 should be considered
       • If B/C > 1, this indicates that the benefits are greater than the costs. Consequently, the project should be considered
       • B/C = 1, means that the benefits equal the costs. There is no profit. There are cases of projects that have this result for a while and then, depending on certain factors such as cost reduction, they can go on to have a result greater than 1
       • B/C < 1, shows that the costs outweigh the benefits. Consequently, the project should not be considered